Sheffield DM Summer '24
A full day of expert talks and panels spanning all areas of digital marketing over two panels - grab your ticket for our biggest-ever event!
Our Summer '23 event was big - this will be bigger!
With a new state-of-the-art venue and our biggest ever speaker line-up, we're taking this summer's event to the next level.
We went big for our August 2023 event, expanding to two stages for the first time, hosting more than 22 speakers and panelists across the day and welcoming over 230 marketers from all over the UK.
This year, we're moving up the road to The Wave, the University of Sheffield's futuristic new building. Get a flavour of what's in store via the video below:
Didn't make it to last summer's event? Hear what attendees, speakers and sponsors had to say about Sheffield DM Summer '23 courtesy of these interviews by our official media sponsors LensGo:
This will be another brilliant day of insights across all digital marketing disciplines: SEO, Digital PR, Content, Social, PPC, marketing strategy and more.
Scroll down to see speakers already announced!
If you're wanting to send more than 5 people, drop us a line at hello@sheffielddm.co.uk - we'd be happy to sort you a bulk discount. Like last year, we're also operating heavily discounted charity and student tickets - email us to arrange.
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Meet the Speakers
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Crystal Carter
Head of SEO Communications, Wix
Talk: “Talk title TBC”
With 15+ years' digital marketing experience working with the likes of Disney, McDonalds and Tomy, Crystal currently heads up SEO communications for Wix, where she also cohosts the SERP's Up SEO podcast. She specialises in identifying and implementing tactics that help businesses optimise digital activity and drive sales, engagement and growth.
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Paddy Moogan
CEO/Cofounder, Aira
Talk: “What got you here, won’t get you there: why most managers are destined to fail and how to avoid being one of them.”
For many of us, we become managers of teams because we are good at our core discipline, whether that's SEO, PPC, Content Marketing, Digital PR or something else. We progress through the ranks and eventually end up being told that to take the next step, we need to manage a team. We're thrown in at the deep end and expected to become effective managers overnight. In fact, 82% of managers in the UK aren’t given any formal training on how to be an effective manager. So, what do you do? Whether you’re a new manager, an experienced one or not even sure if you want to be a manager in the future, Paddy will help you understand the classic mistakes that most managers make and what to do instead, with clear, actionable steps and takeaways. With 20 years' experience in digital marketing, Paddy cofounded Aira in 2015.
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Fiona Bradley
Founder, FB Comms
Talk: “Creating Convert that Converts: Why Your Socials & Ads are Flopping”
In a saturated online space with 6,000 tweets a second, 30k hours of fresh YouTube content uploaded EVERY hour and 95 million Instagram posts a day, we need to stand out. You could have the best offering, a website that cost you an arm and a leg and a world-class ad setup. But if the content is crap, nobody will see it or act on it. Fiona's talk will present the best content strategy for 2024 and how to find, create and hone in on authentic content and UGC, scale content creation and make time for your own content. After expertly hosting the Trustpilot Paid Media Stage at our Summer '23 event, we're delighted to have Fiona back again this year in a speaking capacity. Paid Social specialist Fiona founded FB Comms in 2020, growing it from a successful freelance venture to a fully-fledged agency.
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Rachel Birch
Managing Director, House Digital
Talk: “Outsourcing vs In-housing: Why Our Agency Seeks Out Clients Bringing Marketing In-house”
Director at Lancashire agency House Digital, Rachel believes the traditional marketing agency model is outdated. She'll share why she believes the future is in in-housing and what that looks like for agencies and businesses.
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David White
Founder/Director of Content Marketing, connective3
Talk: “The New Era of Link Building: Navigating the 'Messy Middle' with Digital PR”
Digital PR is commonly viewed as merely a tool for link building to boost SEO. But, did you know you could build links and influence consumer decision-making at the same time? In 2020 and again in 2023, Google identified a crucial part of the customer journey known as the 'messy middle.' This phase occurs between initial interest and the final purchase, representing a complex stage where consumers decide on their preferences and purchases. Digital PR is not only effective for link building but can also serve as a strategic tool to decode the 'messy middle' and sway consumer decisions, thereby delivering tangible business outcomes as well as SEO visibility. David will explore strategies for unravelling the customer journey, discussing how Digital PR can both generate links and impact consumer behaviour, and presenting actionable tactics that any brand can implement to ensure their PR campaigns enhance SEO visibility and motivate consumer actions.
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Myriam Jessier
Performance Marketing Trainer & Consultant, PRAGM
Talk: “BigQuery Bliss”
Wish you could find a way to avoid GA4? Stuck endlessly waiting for Excel to churn through data? BigQuery may be for you. This talk offers a solid introduction to BigQuery's capabilities, complete with real-world use cases and some free SQL queries for immediate application. "I want to make sure people don't have FOMO or fears regarding this topic," says the trainer and consultant, who has over 15 years' experience in performance marketing. Myriam cofounded boutique technical marketing agency PRAGM, which operates out of Canada, Luxembourg and Switzerland, in 2018.
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Fraser Andrews
Global Search Lead, Jaguar Land Rover
Talk: “Paid Media Panelist”
Currently Global Search Lead at JLR, Fraser has a wealth of experience in in-house and agency roles as a Paid Media specialist. He'll be lending his expertise to an insightful Paid Media panel - more details on that soon.
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Akash Hashmi
SEO Lead, Repeat Digital
Talk: “Mind over Metrics: Managing your Mental Health in Marketing”
We're delighted to be welcoming Akash back after his brilliant technical SEO talk at our Summer '23 event. This time, the SEO Lead at Nottingham agency Repeat Digital will be delivering a talk on a very different but vitally important subject. He'll be sharing the actionable techniques and mindset shifts which have helped him achieve success in his SEO career while battling depression, anxiety and chronic illness. "I want to make it normal to discuss these topics if it's something you want to share, especially among peers," Akash says. "I think many other people going through similar things see them as a barrier to their success - both in work and general life."
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James Marriott
Founder/Podcast Strategist, Sound Media
Talk: “Podcasting is Dead: Long Live Audio Marketing”
With a vast array of media experience including spells freelancing at the BBC, James specialises in 'purposeful podcasting' at Sound Media and hosts the Steel City Business podcast which spotlights Sheffield companies' stories. "I'm super excited to share my thoughts on why brands need to get on board the audio marketing train and ride it all the way to engagementville," he says.
