Eminem Relapse site launches for Polydor Records

Here at Evoluted, we're always excited to work on creative projects for multinational clients - and they don't come much bigger than Polydor Records and hip hop phenomenon Eminem.

Following the success of our ‘Quagmire It!' Family Guy site, Polydor commissioned us to create a similar site to promote Eminem's new album Relapse, which is set for release on Monday 18^th May.

The ‘E-Lapse' site converts any website into a unique Eminem browsing experience, complete with preview tracks, Eminem-styled text and links to pre-order the new album.

Polydor, who are part of Universal Records, were impressed by the innovative concept and technology that we contributed to the Relapse album launch.

Digital Campaign Manager Aaron Bogucki said:

"Our aim with Eminem was to change the fan's browsing experience, to turn every website into an Eminem marketing experience.

Through E-Lapse, Evoluted made this happen.

They're definitely a development team we can rely on."

Evoluted's Managing Director Ash Young was equally pleased with how the project turned out.

"It's great to be marketing one of the world's biggest recording artists, for a world-leading record label.

Even better, we were thrilled to be able to create a fun and original experience for Eminem's fans.

Getting customers involved in a product, rather than just telling them about it, is what today's marketing is all about."

To find out more about Evoluted's innovative web marketing solutions, and how we can help you engage customers in exciting new ways, visit our portfolio or call us on 0845 638 3148.