Creating successful email marketing campaigns

As with all advertising, email marketing is something of a science. Much greater success can be achieved by using certain techniques, which through research and testing have been found to be effective in generating high response rates and sales. Professional tools for measuring the results of email marketing campaigns help in managing them even more effectively. It’s exactly this type of expertise that we brought to our latest project, for bespoke furniture manufacturer Nova Interiors.

Bespoke email template design

Because email marketing needs to look great in order to get people to actually read it, we provided Nova with our own bit of bespoke design: a custom email template based on their existing branding and other requirements. Now all they need to do when they want to create a new marketing email is add their own text.

We also used our extensive online marketing experience to provide Nova with advice on what works best in email marketing, in terms of both formatting and content.

Tracking the success of email marketing campaigns

With access to Evoluted’s email marketing software tools, Nova can now create professional and effective campaigns without any help from us – and they’re already finding new success via email. The company’s Sales and Marketing Manager Jonathan Buchanan said:

"The design Evoluted created for us does everything we wanted it to. It looks fantastic and it communicates our brand to customers perfectly. We’ve already created a number of email marketing campaigns using the new template and software tools, with great success. It’s like discovering a whole new way of reaching our customers."

We're looking forward to working with Nova Interiors again on future projects.