An e-commerce system with flower power!

While many web design agencies like to retain control of the websites they create – essentially so that clients must rely on them for site maintenance – at Evoluted, we do things differently. We believe in making it easy for our clients to take charge of their website's potential, enabling them to make the most of their own business knowledge and update content themselves.

That's exactly what we did for Floric, a Lincolnshire-based online florist whose brand new website has just launched at www.floric.co.uk.

Automated online order system

The custom content management system (CMS) we created for Floric is rather special. For starters, it allows their staff to create, edit and market products exactly as they wish, without being constrained by difficult software systems.

It isn't just powerful and easy-to-use for Floric's staff though – it also empowers their customers. When customers buy flowers from Floric, they are able to choose their own delivery dates online and split deliveries across different dates and different addresses. The Evoluted-built system “backend” handles the entire process, which automates and simplifies orders – and cuts out bags of administration work that once took up Floric's valuable time. It's an improved web experience for everyone.

'The commercial driving force of the web'

Our Managing Director Ash Young said:

"The new website and CMS we created for Floric is a perfect illustration of why e-commerce is the commercial driving force of the web. It gives more choice to customers, it creates new marketing opportunities for Floric and it reduces costs. It's also a great example of what we do for all of our customers, so naturally we're thrilled with how the project has turned out."

Andrew Nicholl-Smith, Managing Director of Floric's parent company Hortic Express, said:

"We're delighted with the new website and e-commerce system that Evoluted created for Floric. From the beginning their team gave us excellent advice and technical support, making what was a very large project run very smoothly. The benefits of the new system are huge, and we're excited by the business potential that's now at our fingertips."

20% off for Mother's Day

As a thank you to Evoluted, Floric are offering 20% off to all our clients and readers on the run up to Mother's Day. Simply go to www.floric.co.uk and enter the discount code EVOLUTED01 when prompted in the checkout to claim your discount on your Mother's Day flowers.