We were delighted when we were approached by local company Dove Properties to re-design their online presence. Dove Properties is a family run letting agent and property management firm who have been established in Sheffield for nearly 20 years so we were excited about working with such a well respected local business.
Dove Properties specialise in managing and letting student accommodation in Sheffield and have over 250 student properties in all the popular student areas from Broomhill to London Road. The company also offer services to landlords from advertising lettings to full property management.
When we met with Dove Properties they were keen to transform their website and had two aims in mind; to be more user- friendly and to have a strong and consistent online presence. So the team at Evoluted set to work on a custom graphic design process which focused on the key page layouts throughout the website to achieve a high level of design and consistent imagery.
Evoluted implemented a new site navigation process designed to be more user focused so visitors to the website could search for properties quickly and easily. The website now features a quick search functionality on the home page and also an option to filter searches on the property results by location, number of bedrooms and academic year availability. The team have also included an interactive map to help users quickly identify properties of interest.
The property pages have been developed throughout the site so that each property now features a range of photos, floor plans, street view and printable PDFs to give the user as much information as possible about each property. The Evoluted team knew that when people look for accomodation, they tend to be interested in a selection of properties so they developed a shopping basket style facility so users can make an enquiry about several properties at the same time.
An excellent feature for the team at Dove Properties is the content management system (CMS) Evoluted implemented which gives the company full control over editing their own content so they can add properties and update availability any time. All enquiries to the website also trigger notification emails which are stored in the CMS for quick and easy processing.
So what does all of this actually mean?
Since the launch of the new website, Dove Properties have reported some impressive results...
- An increase of 39% in visitors
- An increase of 170% in pages per visit per year
- A decrease in bounce rate by 96%
These results show that not only is the website receiving a higher number of visitors but those visitors are also interacting with the website for an increased amount of time.
Robert Dove from Dove Properties said, ‘We are delighted with our new website. We discussed the customer feedback we had received in the past with the team at Evoluted and thanks to their hard work and creativity, we've got a website which is perfect for both our customers and for us. I think the results we've received since the new website was launched really speak for themselves'.
Ash Young, Managing Director of Evoluted, said: "When we met with Dove Properties their desire to meet and excel their customer's expectations was clear, they displayed a real passion for listening to their customers and we wanted to reflect this is the mechanism of the website. The finished website is one that makes it easy for users to search for properties and also makes it easy for Dove Properties to use."