Devising and launching a pay per click campaign is a surefire way of driving new customers to your online operations and boosting your revenue, but if not done right, it can end up costing you money and defeating the entire purpose of this essential marketing exercise.
No matter how funky your website, how glittery your graphics or how clever your coding, ultimately what makes the difference is how engaging your content is.
If you run a small business, or are thinking of setting one up, there are so many things to do, areas to cover, decisions to make. Like a balance between work and home, there is another deal to strike with yourself. It concerns the level of time you spend “in” or “on” your business. Some [...]
Content marketing has been the buzz-phrase in the SEO world for most of 2014. Simply put, content marketing means creating and sharing valuable, relevant, and regular content to acquire, and then hold on to, an audience who can be converted into paying customers.
SEO is an industry full of rumours, conjecture, and guesswork. There are no “sure things” and there are a lot of myths. To help you sort the wheat from the chaff, here are some of the biggest SEO myths that you should avoid buying into. Keyword Density One of the oldest and most persistent SEO [...]