According to recent studies, 90% of people are influenced by reviews when making purchasing decisions online. The presence of genuine user reviews on a website helps to build trust in companies and their products; and consequently, customers are more likely to make a purchase. It can be difficult for companies in certain industries to attract […]
Google began to place manual actions on websites from the 9th April. You can check whether you have been sent an outbound link penalty via the Google Search Console message centre.
The latest update to Google’s mobile search algorithm will only further heighten the importance of having a mobile-friendly site.
In a move that’s sure to provoke its own response, Facebook have now released their ‘reactions’ feature to the world. Offering an additional five responses to the traditional ‘Like’ button, the changes are now expected to take a few days to rollout.
Google have confirmed that text ads will no longer be displayed in the right sidebar of their desktop search results. The announcement – which was made on Friday 19th February – represents a major shift in strategy from the tech giant.