If you regularly use Google Analytics to assess your website’s performance you might be aware of the recent increase in spam referrals that are reducing the accuracy of referral reports. When viewing referral data in Google Analytics (websites that send you traffic) it is common to see spam referrers: websites that aren’t actually sending you traffic, but are appearing in your referral reports.
Google has started to test their much-anticipated Purchases on Google feature in eligible search adverts. A limited number of adverts will display “Buy on Google” branding and when searchers click on these adverts they will be taken to a retailer-branded product page that is hosted by Google to make payment. This checkout process is more […]
Most people who actively market their website will have come across the term ‘long tail’ before.
To optimise your website for long tail searches you focus on many low volume keywords that contain many words. This is in instead of focusing on shorter high volume keywords.
For most people moving house is a life-changing event. If you’re buying or selling you want to be able to trust the estate agents involved. Consumers judge brands they are unfamiliar with by the quality of their website. When using the website they unconsciously rate the experience. They ask, “Does this website look like it […]
Google launched its “mobile-friendly” ranking signal on April 21st, which has become known as “Mobilegeddon” in the search industry. Websites that aren’t deemed to be mobile-friendly are likely to suffer a significant decrease in visibility for searches performed on mobile devices.