Neil Wheatley is a Sheffield-based freelance copywriter who writes for agencies and marketing depts across the UK. He isn’t this grumpy in person. Neil can be hired via his website.
Now, I’m no Nostradamus. I’ve got no psychic powers, as far as I’m aware. I’m not even a publicity seeking analyst. Not by trade. But I am a working digital copywriter who keeps his ear to the ground. So why on Earth shouldn’t I share my predictions for the most significant copywriting trends of 2012?
Simple, Humble. These two words sum up some of the best marketing campaigns in the world. Neil looks at what techniques some of the world’s biggest companies use when creating their successful marketing campaigns.
Short of ideas for your new About page? Well, we all need a bit of web copy inspiration sometimes. Here are six of the best About pages on the Web, each full of creative copywriting and smart design.
Neil uses his own experiences to detail 5 briefing blunders that drive copywriters crazy, looking at each one in turn and giving a possible solution to each blunder.
Search Engine Optimisation is mostly a numbers game. The right combination of keywords, inbound links and HTML coding equals virtual alchemy for web traffic figures.
Think Tank is designed and produced by the staff at Evoluted, a Sheffield based digital agency.
