Search Engine Optimisation is mostly a numbers game. The right combination of keywords, inbound links and HTML coding equals virtual alchemy for web traffic figures.

A cornerstone of good copywriting that I’m sure we’re all aware of is “Sell benefits not features”. But what if we’re writing about a product whose main selling point is a new technological feature?

Neil writes about the struggle ‘professional’ copywriters face having to compete alongside ‘amateur’ copywriters who use copywriting as a means to top up their general income and the effect this has on the industry as a whole.

I’m lazier than I used to be. And if you shop online, use a smartphone or browse the web often, you probably are too. In 2011, we all have amazing technology at our fingertips. Yet when that technology goes even slightly wrong, nobody’s happy.

On 1st March 2011 the ASA’s online remit was extended to cover all marketing messages online. This means that their rules about misleading advertising, social responsibility and the protection of children now apply to corporate websites. And when a complaint about misleading web copy is upheld, the ASAcertainly has the clout to take action.