Now, I’m no Nostradamus. I’ve got no psychic powers, as far as I’m aware. I’m not even a publicity seeking analyst. Not by trade. But I am a working digital copywriter who keeps his ear to the ground. So why on Earth shouldn’t I share my predictions for the most significant copywriting trends of 2012?

Simple, Humble. These two words sum up some of the best marketing campaigns in the world. Neil looks at what techniques some of the world’s biggest companies use when creating their successful marketing campaigns.

Short of ideas for your new About page? Well, we all need a bit of web copy inspiration sometimes. Here are six of the best About pages on the Web, each full of creative copywriting and smart design.

Neil uses his own experiences to detail 5 briefing blunders that drive copywriters crazy, looking at each one in turn and giving a possible solution to each blunder.

A cornerstone of good copywriting that I’m sure we’re all aware of is “Sell benefits not features”. But what if we’re writing about a product whose main selling point is a new technological feature?