Whenever we’re doing search engine optimisation work on client sites one of the biggest issues we face is duplicate content pages. Many content management systems create several versions of a page with the same content, as there are many instances when these pages are required.

Search Engine Optimisation is mostly a numbers game. The right combination of keywords, inbound links and HTML coding equals virtual alchemy for web traffic figures.

Google Product Search (formerly Froogle) was released in the UK in October 2004. If you’re selling online and are unaware of Google Product Search then you’re missing a trick. It is a free service aimed at those who are selling products and services online and appears in the main search engine listings when Google believes you’re searching for a product.