Devising and launching a pay per click campaign is a surefire way of driving new customers to your online operations and boosting your revenue, but if not done right, it can end up costing you money and defeating the entire purpose of this essential marketing exercise.
No matter how funky your website, how glittery your graphics or how clever your coding, ultimately what makes the difference is how engaging your content is.
Content marketing has been the buzz-phrase in the SEO world for most of 2014. Simply put, content marketing means creating and sharing valuable, relevant, and regular content to acquire, and then hold on to, an audience who can be converted into paying customers.
Keeping your website fresh is a key factor in attracting new customers – and keeping existing ones. Here Julie explains why having an up-to-date website is so important and some of the ways in which you can keep your content fresh.
Do you know what the opposite of creative, big selling copy is? Clichéd, boring copy. The Web is full of it. You don’t need to Google hard to find “world class technology” that’s only used in Britain. Or “exclusive shops” that anyone can buy from. Or “cost-effective solutions” whose cost-effectiveness is totally unproven.