The ultimate goal of your website should be to inform, engage and convert your customers. If they don’t stay on your site, this may be something that you find difficult to achieve. To avoid fleeting visits, there are a number of tricks that you can implement.
Devising and launching a pay per click campaign is a surefire way of driving new customers to your online operations and boosting your revenue, but if not done right, it can end up costing you money and defeating the entire purpose of this essential marketing exercise.
No matter how funky your website, how glittery your graphics or how clever your coding, ultimately what makes the difference is how engaging your content is.
Content marketing has been the buzz-phrase in the SEO world for most of 2014. Simply put, content marketing means creating and sharing valuable, relevant, and regular content to acquire, and then hold on to, an audience who can be converted into paying customers.
Keeping your website fresh is a key factor in attracting new customers – and keeping existing ones. Here Julie explains why having an up-to-date website is so important and some of the ways in which you can keep your content fresh.