Short of ideas for your new About page? Well, we all need a bit of web copy inspiration sometimes. Here are six of the best About pages on the Web, each full of creative copywriting and smart design.

Neil uses his own experiences to detail 5 briefing blunders that drive copywriters crazy, looking at each one in turn and giving a possible solution to each blunder.

Search Engine Optimisation is mostly a numbers game. The right combination of keywords, inbound links and HTML coding equals virtual alchemy for web traffic figures.

Patterns are a useful tool for creating a design within a shape without having to duplicate the item and use a clipping path increasing the file size. Jenny shows how this can be achieved quickly and easily using Adobe Illustrator.

A cornerstone of good copywriting that I’m sure we’re all aware of is “Sell benefits not features”. But what if we’re writing about a product whose main selling point is a new technological feature?