Patterns are a useful tool for creating a design within a shape without having to duplicate the item and use a clipping path increasing the file size. Jenny shows how this can be achieved quickly and easily using Adobe Illustrator.

A cornerstone of good copywriting that I’m sure we’re all aware of is “Sell benefits not features”. But what if we’re writing about a product whose main selling point is a new technological feature?

A quick look at two simple Photoshop techniques, selective colouring using saturation filters and colour replacement using hue/saturation. Darryl takes you through each of these techniques giving a detailed walkthrough on how to achive the desired result.

Neil writes about the struggle ‘professional’ copywriters face having to compete alongside ‘amateur’ copywriters who use copywriting as a means to top up their general income and the effect this has on the industry as a whole.

As at most web agencies here at Evoluted wireframing is an integral part of our design process. Every project first goes through a wireframing process to ensure that we build a robust, easy to use website that includes all the features and elements required. The final wireframes are used as a starting point by our designers and throughout the project life these are referenced by designers and developers alike.