Since its formation all the way back in 1995, Puck Stop has been the UK's go-to ice and inline hockey specialist store. A family-run business offering great equipment for reasonable prices, they're based just round the corner from iceSheffield. Here, the Sheffield Steelers play a number of their home games.
By identifying a need for a better niche supplier in the industry, Puck Stop have cornered the market and earnt a superb reputation. Given that the majority of their staff either play - or used to play - hockey, it's natural that they understand exactly what their customers are looking for.
Having previously had difficulties delivering an online experience that matched the face-to-face service provided in the physical store, Puck Stop were keen to develop their digital presence accordingly. This would require them to obtain a new website - and they chose Evoluted to help.
What Was the Brief?
The primary aim with the new site was to deliver an online e-commerce store that would help Puck Stop to enjoy digital growth. Increasing sales and improving their marketing perception were vital factors to consider. To be successful, the site also needed to:
- Be designed with a logical menu structure
- Include a mechanism that would allow customers to create an account
- Focus on 3 key areas - player, goalie and inline
- Include a brand new Content Management System to allow easy management of orders and content
- Establish Puck Stop's position as a market leader through striking aesthetics
What Were the Results?
We've gone into more detail on the features we included within the new site further down the post. Firstly though, you can see why Puck Stop's team have been left delighted by the website we built for them. Check out this fantastic video testimonial and let them tell you what they thought of the work we've done:
What Did We Do?
To deliver the most effective e-commerce site possible, we've integrated a number of key features within the design of the new site. Now live, it's benefiting from:
3 Focus AreasTo match with the brief, the homepage gives prominence to the 3 key areas of products for sale - player, goalie and inline. Each of these areas has been designed to feel like its own site, adding a touch of creativity to the user experience by reinforcing the separation of the sections.
Integration With Cybertill
The Puck Stop website has been integrated with Cybertill, which allows all orders to show up from both the store and the website in one place. This makes stock control and general management of the company extremely effective.
Clear Product Information
Due to the nature of the products being sold, many of them have lots of options to select. These include standard specifications such as sizes and colours. Sometimes medium red items are in stock, but small blue ones are not.
Rather than this leading to confusion though, the site clearly displays any related information to the customer. If you're looking for a red product, using the filter system will alter the image shown to make it as relevant as possible.
Within their ranges, the client often has a rage of pre-order products to offer. In order for these to work within the scheme of the site, we create a ribbon that displays the information. We also changed the colour of the 'add to basket' button, to act as a further reminder that if you're buying the product up front, you won't get it until it's in stock.
Throughout the site, striking aesthetics have been used to enhance the appeal of the brand and engage customers within the industry
Customer AccountsWith the new website, customers now have an account where they can see previous orders and store addresses. This is great for making the checkout process less stressful, whilst it also makes it easier for customers to re-order repeat items.