Beta Climbing Designs

With a firm focus on outdoor pursuits, Beta are a specialist distributor and manufacturer of sports equipment. They operate across two websites - Beta Climbing Designs and Beta Outdoor Pursuits. The Climbing Designs branch of the business specialises in remote clipping devices for industrial application and sports climbing. The Outdoor Pursuits side of the business offers sports equipment for activities including running.

Prior to working with Evoluted, Beta operated both areas of the business from one website - but this was leading to confusion and a failure to fully market their excellent products. To tackle this - and help them reach their target audience - we delivered two new websites for their team; placing clear division between Climbing and Outdoor Pursuits.

Project Details

One key factor regarding Beta is that they don’t sell their products online. As a distributor and manufacturer, they wouldn’t want to compete with their customers and their primary goal is to connect with brands, athletes and stockists keen to market and use their products.

With this in mind, it was vital that we ensured both websites fully sold the Climbing and Outdoor Pursuits brands so that website visitors made contact. To do this across both sites, we used a combination of striking imagery, simple navigation, bold call-to-action buttons and short, concise blocks of text.

The results are two fresh, striking websites that perfectly communicate the Beta brand. Both offerings are enabling them to better connect with new customers and push on their growth.

  • Two websites to enable clear division between Beta Climbing and Beta Outdoor Pursuits
  • Bold call-to-action buttons to encourage contact from distributors and stockists
  • Athletes section for personalities working with the company
  • Minimalist approach to ensure clear and concise communication of what each company does
  • High-quality imagery to engage and inspire
  • Map section for stockists