Car Mats UK

Part of the highly successful Premier Products group of websites, Car Mats UK’s USP isn’t too hard to decipher. Offering users an impressive array of vehicle furnishing products, it remains the jewel in its parent company’s crown. As the core revenue source for the business, it’s imperative that the Car Mats UK website hits the mark with customers.

As Premier Products’ long-standing, trusted digital provider, we developed the latest version of the Car Mats UK site back in 2016. This has helped the client to further strengthen their stronghold on the market. Both prior to and after the launch, we’ve also continued to provide results-driven digital marketing services for the Car Mats UK website. Longevity in the relationship between ourselves and Premier Products has proven priceless to the ongoing success the Car Mats UK site now enjoys.

The results at a glance

40% Increase in conversion rate
68% Reduction in bounce rate
47% Increase in online revenue

What the client thought

Project Details

The new Car Mats UK site forms part of a suite of Premier Products websites powered by a single CMS. It integrates with the existing production system used by the client, as well as PCA Predict for postcode validation. The CMS is unique to the client so that it makes data management quick and simple for the Car Mats UK team.

The design was influenced by conversion rate optimisation work that we carried out. This helped to inform how the previous site could be improved upon. In terms of optimisation, we then conducted in-depth keyword research which influenced the site architecture and content.

This work has helped to influence the highly-successful pay-per-click and SEO campaigns we continue run for Premier Products. We’ve been assisting with their marketing for many years now and our results-driven, transparent approach continues to prove integral to the success enjoyed by the client.

  • Ongoing PPC and SEO marketing campaign management
  • Customised CMS with focused checkout
  • Influenced by conversion rate optimisation research
  • Optimised based on complex keyword strategy
  • Integrates with existing production system used by Premier Products
  • Part of suite of websites powered by single CMS

“It wouldn’t take anything for me to recommend Evoluted, they are great at what they do. These guys have just responded to what we want. For anybody valuing their online business, Evoluted are the company that can take you forward.”

Mark Ryan | Managing Director at Premier Products