MummyFIT

MummyFIT was established to help provide mums of all stages with help staying fit and healthy during and after pregnancy. Since launching back in 2015, the company has  generated widespread interest from throughout the UK - now enjoying partnerships with health club heavyweights including Nuffield Health and David Lloyd.

Due to the rapid growth enjoyed by MummyFIT, they reached the natural point of needing a new website more befitting of their reputation. Having chosen our award-winning team at Evoluted to provide them with the means to achieve success, we developed them a site that is helping them to excel as a nationwide health industry company.

The results at a glance

72% Decrease in bounce rate
46% Increase in session duration
51% Increase in pageviews

Project Details

Ease of use was absolutely integral to the new site we built for MummyFIT. So many mums often only have one hand free to use their phone and access the web when parenting. They also need to be able to easily play recipes and workout videos on portable tablet devices. This was only further highlighted in the early stages of the build, as we spoke to potential users.

The quality of the finished site shows off the MummyFIT brand and speaks directly to those using their services. With content tailored to different stages of the motherhood journey - Pre-Natal, Post-Natal, Regular and Advanced - users can satisfy their individual needs through the site.

As part of their upgraded digital presence, MummyFIT also decided to expand their business to include a streaming, ‘at home’ subscription service. This was integral to the success of the website re-build.

  • Seamless use across tablet and mobile devices
  • ‘At Home’ streaming subscription service included
  • Site sections matched to different stages of motherhood
  • High-quality videos included throughout site
  • Gateway to booking system
  • AWS used to deliver videos