10 Years On: Taking Stock at Evoluted

13 March, 2017

The Evoluted of 10 years ago, or even 5 years ago, isn’t the same company as it is today. Growing from a team of 2 to 25 means a huge change to the team dynamic, how we work and even what work we’re able to do. Over the coming months I’m planning on covering some of the changes in the hope that they provide insight to others, and perhaps you can learn from our experience.

How to Test & Debug Google Adwords Website Telephone Tracking

1 January, 2017

Google Adwords has a helpful feature built in, designed to help you track telephone calls from your website. This feature requires your development team to implement a small amount of code on your website and to wrap any telephone numbers you wish to replace with code so they can be identified.

PHP Directory Listing Script

10 August, 2016

The PHP Directory Listing Script is a highly configurable script which generates a well formed table, listing the contents of a specified directory and sub-directories. The script displays images for certain file types with the ability to generate thumbnails to preview image files.

What is com.google.android.googlequicksearchbox referral in Google Analytics?

17 May, 2016

Have you been seeing a spike in referrals from com.google.android.googlequicksearchbox? If so, look no further. This blog outlines why this is occurring, and what you can do to properly assign traffic.

Easily Creating Long Tail Landing Pages

7 July, 2015

Most people who actively market their website will have come across the term ‘long tail’ before. To optimise your website for long tail searches you focus on many low volume keywords that contain many words. This is in instead of focusing on shorter high volume keywords.

How to compete with Rightmove online

30 June, 2015

It might seem like Rightmove are untouchable online in the property and rentals space, but here are some handy tips to help your website compete in this highly competitive market.

Getting the most out of pay per click

26 August, 2014

Devising and launching a pay per click campaign is a surefire way of driving new customers to your online operations and boosting your revenue, but if not done right, it can end up costing you money and defeating the entire purpose of this essential marketing exercise.

5 tips for creating engaging content

4 August, 2014

No matter how funky your website, how glittery your graphics or how clever your coding, ultimately what makes the difference is how engaging your content is.

Do you spend too much time in or on your small business?

21 July, 2014

If you run a small business, or are thinking of setting one up, there are so many things to do, areas to cover, decisions to make. Like a balance between work and home, there is another deal to strike with yourself. It concerns the level of time you spend “in” or “on” your business.

How to achieve content marketing success

15 July, 2014

Content marketing has been the buzz-phrase in the SEO world for most of 2014. Simply put, content marketing means creating and sharing valuable, relevant, and regular content to acquire, and then hold on to, an audience who can be converted into paying customers.

Stand out from the crowd

3 June, 2014

Exhibitions are tricky environments – and not just for the organisers. Exhibitors are the glue that holds an event together, the very reason it goes ahead, and each will have their own strategy to get noticed.

Opening a business from the kitchen table

20 May, 2014

Setting up a business online would seem, on the face of it, like something that is actually quite easy to do. You need a website or reliable web developers, a product and a market. Simple. Of course, anybody who has ever undertaken such an endeavour knows that this simplicity is skin deep at best, and that setting up even a simple online business represents a huge amount of struggle, stress and risk.

Using the canonical tag to deal with duplicate content

18 January, 2012

Whenever we’re doing search engine optimisation work on client sites one of the biggest issues we face is duplicate content pages. Many content management systems create several versions of a page with the same content, as there are many instances when these pages are required.

Wireframes are not enough

14 June, 2011

As at most web agencies here at Evoluted wireframing is an integral part of our design process. Every project first goes through a wireframing process to ensure that we build a robust, easy to use website that includes all the features and elements required. The final wireframes are used as a starting point by our designers and throughout the project life these are referenced by designers and developers alike.