Chris Ridley

Senior PPC Executive

Experienced across Google, Facebook, Amazon and Bing advertising, Chris joined the Evoluted team as a Senior PPC Executive in early 2021 having made the transition from hospitality to digital marketing three years ago. Since then he's successfully managed a wide array of accounts from start-up ecommerce businesses to massive lead-gen operations with million-pound budgets.

An Intro to Google Ads Auto-Applied Recommendations

12 July, 2021

Google has now rolled out its Auto-Applied Recommendations (AARs). But what are they and what are the pros and cons of having them enabled?