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Facebook recently announced one of its most monumental transformations ever – a change in the news feed algorithm. This will now prioritise posts from family, friends and groups - and we will see less content from businesses and brand pages.
With the prediction that by 2020, 50% of all searches are projected to be voice initiated, it’s essential to optimise for the differences that this brings.
For publishers and big news sites, Facebook had been threatening to solidify pole position in the referral traffic war. Recent changes have, however, seen a resurgence from Google.