Do you find user reviews useful? If so, you are part of a massive 90% of web users who are influenced by reviews when shopping online. Here's why user reviews are so important, and how you can get them for your business.
Google have made some changes to organic search listings, which changes how local results are displayed, reducing the number of websites it displays from seven to three. This can make it more difficult for companies to be featured.
If you regularly use Google Analytics to assess your website’s performance you might be aware of the recent increase in spam referrals that are reducing the accuracy of referral reports.
Google has started testing their much-anticipated Purchases on Google feature in search ads. What does this mean for you and your business online?
Google launched its “mobile-friendly” ranking signal on April 21st, which has become known as “Mobilegeddon” in the search industry. Websites that aren’t deemed to be mobile-friendly are likely to suffer a significant decrease in visibility for searches performed on mobile devices.
Google has announced that, from 21 April, 2015, it will be increasing the impact of “mobile-friendliness” as a ranking signal in its mobile search results. As a result, websites that aren’t deemed to be “mobile-friendly” are likely to experience a drop in visibility for searches performed on mobile devices.