Google Ads Budget Management for Lower Spend Accounts

18 October, 2020

Limited by budget? This guide is for you. Budget management not only helps your campaigns spend according to plan; it also boosts performance. This article will explain how, including shared budgets and smart bidding strategies.

Understanding Google Smart Bidding in 2020

26 May, 2020

Smart Bidding is evolving - automation is becoming more and more central to PPC strategy. Here's what you need to know about the latest Google Smart Bidding Strategies.

Why The Ergonomics of Working From Home Are So Important

22 April, 2020

Is working from home a new experience? Here's a guide to how choosing the right hardware and furniture can be the difference between happy and productive remote working or a host of problems!

How to Add a "+" Before Each Word in Excel - Broad Match Modifiers Tutorial

17 March, 2020

Are you manually adding broad match modifiers in the Google Ads interface? You could be spending a lot of time you don't need to. Here's a formula which lets you add a "+" before every word in Excel.

What is Your Google Ads Optimisation Score, And Does it Matter?

20 January, 2020

Have you seen your Google Ads Optimisation Score? Google will rate your Google Ads account on a scale of 1-100, but is this score (and Google's list of recommendations) worth paying attention to?

Average Position in Google Ads is no more – Here’s why it’s a good thing!

11 October, 2019

Google have said goodbye to Average Position and replaced it with Top & Absolute Top Position in your Google Ads interface. Here's why this change is a good thing.

A Client’s Guide to PPC Success

27 August, 2019

Our client's guide to PPC is here to help you achieve success when working with an agency or freelancer to grow your business through PPC.

Google Ads Automation - Why you should always test first

12 July, 2019

PPC automation is all the rage right now. New features promising better results for less effort. Is this really the case though? The way to find out is to test, test, and test some more.

New Google Ads Editor – New Features

19 May, 2019

Google has made some big updates to Adwords Editor. It is now called Google Ads Editor. Here are some of our favourite new features the new and improved app brings.

Why are clicks becoming more expensive? Understanding CPC Inflation in Google Ads

10 April, 2019

Are your clicks becoming more expensive? If so, you're not alone! Cost-per-click inflation is happening. Here's what you can do about it.

Article 13: Will the controversial new EU copyright regulation affect digital marketing?

27 March, 2019

The controversial Article 13 online copyright regulations have been passed by European Parliament, triggering a big debate. How will this new ruling impact the work digital marketers do?

Click Fraud: What is it and what can be done to prevent it?

10 March, 2019

Click fraud can have some nasty effects on your ad campaign performance. This blog will tell you what you need to know in order to detect, tackle and prevent this underhanded and fraudulent tactic.

Competitor Brand Bidding - How to Protect Your Brand

11 February, 2019

Your brand traffic is important, and Google allows your competitors to bid on it. Annoying, but unavoidable! This blog tells you how to protect your brand space.

Competitor Brand Bidding in Adwords – Is it worth it?

28 January, 2019

Should you bid on your competitors' brand terms in Google Ads? What are the benefits and risks involved? This blog will take you through what you need to know about competitor brand bidding.

How to spot and remove fake Google Reviews

11 December, 2018

Fake Google Reviews can be a major headache for businesses online. This guide will help you identify whether a review is fake, and take you through the steps you can take to resolve the problem.