Why are clicks becoming more expensive? Understanding CPC Inflation in Google Ads
Are your clicks becoming more expensive? If so, you're not alone! Cost-per-click inflation is happening. Here's what you can do about it.
Article 13: Will the controversial new EU copyright regulation affect digital marketing?
The controversial Article 13 online copyright regulations have been passed by European Parliament, triggering a big debate. How will this new ruling impact the work digital marketers do?
Click Fraud: What is it and what can be done to prevent it?
Click fraud can have some nasty effects on your ad campaign performance. This blog will tell you what you need to know in order to detect, tackle and prevent this underhanded and fraudulent tactic.
Competitor Brand Bidding - How to Protect Your Brand
Your brand traffic is important, and Google allows your competitors to bid on it. Annoying, but unavoidable! This blog tells you how to protect your brand space.
Competitor Brand Bidding in Adwords – Is it worth it?
Should you bid on your competitors' brand terms in Google Ads? What are the benefits and risks involved? This blog will take you through what you need to know about competitor brand bidding.
How to spot and remove fake Google Reviews
Fake Google Reviews can be a major headache for businesses online. This guide will help you identify whether a review is fake, and take you through the steps you can take to resolve the problem.
5 Ways To Improve Your Google Ads Quality Score
Quality Score is one of the most important metrics in your Google Ads account. But how can you improve it? This guide will take you through each of the most important areas to get right.
Sheffield DM to host Digital Analytics event on November 8th
The first ever Sheffield DM digital marketing event is taking place at 18:00 on November 8th 2018 at the Sheffield Tap. It is completely free to attend, so why not register now?
Evoluted Nominated For 5 Awards In Busy October
The hard work and dedication of the Evoluted team has been rewarded with five award nominations in just a few weeks. Two apiece came from The Drum Agency Business Awards and Northern eCommerce Awards, with a nomination from the Sheffield Business Awards completing the set.
Responsive Search Ads for Google Ads - An Introduction
What are Responsive Search Ads and how do they work? More importantly, how can they work for you and your business. This blog looks at Google's newest Ad feature and answers these questions.
What Is Adwords Express and Should You Use It?
Adwords Express is a simplified version of Google Ads designed for beginners who don't have the time or experience to manage their own account. But is it worth trying?
How to use Twitter for business: 8 tips to rise above the noise
Twitter can bring tremendous value to a business, providing it is used appropriately. Get started towards success on Twitter for your business with these 8 useful tips.
Understanding Adwords Attribution Models
Google Adwords has a number of attribution models, each with their own pros and cons. But which is best for your strategy? This guide to Adwords attribution models aims to help you decide what's best for your campaigns.
Modified Broad Match Keywords - An Introduction
Keep your targeting as relevant as possible while enjoying impressions for more searches. Learn all about how Modified Broad Match keywords work in our latest handy PPC guide.
Remarketing Lists for Search Ads (RLSA) - An Introduction
Remarketing is a clever way to re-connect with potential customers or users who have already visited your website. RLSA is a nifty Google Adwords feature that lets you apply your remarketing lists to your Paid Search campaigns. Here's how it works.
