Understanding Google Smart Bidding in 2020
Smart Bidding is evolving - automation is becoming more and more central to PPC strategy. Here's what you need to know about the latest Google Smart Bidding Strategies.
Why The Ergonomics of Working From Home Are So Important
Is working from home a new experience? Here's a guide to how choosing the right hardware and furniture can be the difference between happy and productive remote working or a host of problems!
How to Add a "+" Before Each Word in Excel - Broad Match Modifiers Tutorial
Are you manually adding broad match modifiers in the Google Ads interface? You could be spending a lot of time you don't need to. Here's a formula which lets you add a "+" before every word in Excel.
What is Your Google Ads Optimisation Score, And Does it Matter?
Have you seen your Google Ads Optimisation Score? Google will rate your Google Ads account on a scale of 1-100, but is this score (and Google's list of recommendations) worth paying attention to?
Average Position in Google Ads is no more – Here’s why it’s a good thing!
Google have said goodbye to Average Position and replaced it with Top & Absolute Top Position in your Google Ads interface. Here's why this change is a good thing.
A Client’s Guide to PPC Success
Our client's guide to PPC is here to help you achieve success when working with an agency or freelancer to grow your business through PPC.
Google Ads Automation - Why you should always test first
PPC automation is all the rage right now. New features promising better results for less effort. Is this really the case though? The way to find out is to test, test, and test some more.
New Google Ads Editor – New Features
Google has made some big updates to Adwords Editor. It is now called Google Ads Editor. Here are some of our favourite new features the new and improved app brings.
Why are clicks becoming more expensive? Understanding CPC Inflation in Google Ads
Are your clicks becoming more expensive? If so, you're not alone! Cost-per-click inflation is happening. Here's what you can do about it.
Article 13: Will the controversial new EU copyright regulation affect digital marketing?
The controversial Article 13 online copyright regulations have been passed by European Parliament, triggering a big debate. How will this new ruling impact the work digital marketers do?
Click Fraud: What is it and what can be done to prevent it?
Click fraud can have some nasty effects on your ad campaign performance. This blog will tell you what you need to know in order to detect, tackle and prevent this underhanded and fraudulent tactic.
Competitor Brand Bidding - How to Protect Your Brand
Your brand traffic is important, and Google allows your competitors to bid on it. Annoying, but unavoidable! This blog tells you how to protect your brand space.
Competitor Brand Bidding in Adwords – Is it worth it?
Should you bid on your competitors' brand terms in Google Ads? What are the benefits and risks involved? This blog will take you through what you need to know about competitor brand bidding.
How to spot and remove fake Google Reviews
Fake Google Reviews can be a major headache for businesses online. This guide will help you identify whether a review is fake, and take you through the steps you can take to resolve the problem.
5 Ways To Improve Your Google Ads Quality Score
Quality Score is one of the most important metrics in your Google Ads account. But how can you improve it? This guide will take you through each of the most important areas to get right.
