Click fraud can have some nasty effects on your ad campaign performance. This blog will tell you what you need to know in order to detect, tackle and prevent this underhanded and fraudulent tactic.
Your brand traffic is important, and Google allows your competitors to bid on it. Annoying, but unavoidable! This blog tells you how to protect your brand space.
Should you bid on your competitors' brand terms in Google Ads? What are the benefits and risks involved? This blog will take you through what you need to know about competitor brand bidding.
Fake Google Reviews can be a major headache for businesses online. This guide will help you identify whether a review is fake, and take you through the steps you can take to resolve the problem.
Quality Score is one of the most important metrics in your Google Ads account. But how can you improve it? This guide will take you through each of the most important areas to get right.
The first ever Sheffield DM digital marketing event is taking place at 18:00 on November 8th 2018 at the Sheffield Tap. It is completely free to attend, so why not register now?
The hard work and dedication of the Evoluted team has been rewarded with five award nominations in just a few weeks. Two apiece came from The Drum Agency Business Awards and Northern eCommerce Awards, with a nomination from the Sheffield Business Awards completing the set.
What are Responsive Search Ads and how do they work? More importantly, how can they work for you and your business. This blog looks at Google's newest Ad feature and answers these questions.
Adwords Express is a simplified version of Google Ads designed for beginners who don't have the time or experience to manage their own account. But is it worth trying?
Twitter can bring tremendous value to a business, providing it is used appropriately. Get started towards success on Twitter for your business with these 8 useful tips.
Google Adwords has a number of attribution models, each with their own pros and cons. But which is best for your strategy? This guide to Adwords attribution models aims to help you decide what's best for your campaigns.
Keep your targeting as relevant as possible while enjoying impressions for more searches. Learn all about how Modified Broad Match keywords work in our latest handy PPC guide.
Remarketing is a clever way to re-connect with potential customers or users who have already visited your website. RLSA is a nifty Google Adwords feature that lets you apply your remarketing lists to your Paid Search campaigns. Here's how it works.
With the World Cup nearly upon us, we take a look at how you can leverage the event to boost your social media following. Our dos and don'ts should help stand you in good stead.
Producing PPC ad copy that converts can be a tricky task. Within this guide, we lay out the various aspects you need to consider - and explain why you need to take a different approach than you would to traditional copywriting.