29 MAR

Sales of Google Site Search To Stop From April

Google has announced that their ‘Site Search’ product will be phased out over the next few months, with a view to a complete shutdown by April 1, 2018. For many companies, the news that the service is being decommissioned will come as a disappointment.

Designed to power an internal website’s search engine based on Google search technology, the product has been relied upon for years. A paid service, it works by enabling Google to charge based on the monthly query volume.

As of April 1 2017, Google will discontinue all sales of the Google Site Search product, so all new purchases and renewals must take place before this date.

A Google spokesperson told Search Engine Land:

“We are winding down the Google Site Search product over the next year, but will provide customer and technical support through the duration of license agreements.

“We continue to build out new functionality and invest in new technology that make enterprise search a great experience for our customers.”

There are plenty of companies that don’t rely on the service and for them, there is less cause for concern. Yet for websites where a user would be using the Site Search feature to gain more insight into any services offered, losing the function could lead to website visitors navigating elsewhere.

Google Custom Search

Moving forward, there will a natural need for companies to find a replacement for Site Search.

Google Custom Search – which can be integrated so that users can search either a group of websites, or the entire web – is sure to be one popular option. It’s free, but ads and Google branding are required.

Alternatively, you can turn to third-party alternatives from companies including Swiftype, Amazon and Algolia. You need to research each of these in detail before you make a final decision; to ensure that you find a solution that’s suitable for your website’s users and your company.

Consider how website users engage with your brand and if Site Search has worked well for you, focus on trying to replicate that experience with any new software you choose.

Written by Sean Potter

A lover of fine food, golf and football, Sean joined the Evoluted team in August 2015. Chiefly responsible for making sure that our clients’ websites are search engine friendly, he’s delighted to have found his true calling in Digital Marketing. Bar a stint in Newcastle where he gained his degree, Sean has spent the rest of his 26 years living in his home city of Sheffield. He is now settled here with his long-term girlfriend. Rarely seen without a coffee in-hand, his Nespresso machine is his most treasured possession. That and the rare occasions Arsenal win a trophy keep him ticking along nicely. Read more posts by Sean Potter

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