Google launches 'Web Designer'
Earlier this week, Google released the beta version of 'Google Web Designer' (a visual tool for building HTML5 animated content). The app is currently free to download and is available for both Windows and Mac.
Google web designer handles all HTML5 and CSS3, leaving the user to purely concentrate on design and animation if they wish. However, more competent users will be pleased to know there is also a 'code view' where they can edit each line by hand. It boast's a number of other features too, including: two animation modes, a full 3D authoring environment, illustration tools, and easy ad workflow.
Here's a quick demo from Google Web Designer's youtube channel. You can also view some more in depth demos & tutorials on there too.
An app like this isn't a threat to web developers, much like Dreamweaver isn't a threat either. However, I'm sure it will have a user base. Google is obviously a dominant force when it comes to online advertising, so building an app that can create html5 adverts seems like a natural step. It remains to be seen how it will compete against rival products already on the market (like Adobe Edge Animate), but one huge advantage that Google Web Designer currently has when it comes to attracting new users is the free price tag.