A cornerstone of good copywriting that I’m sure we’re all aware of is “Sell benefits not features”. But what if we’re writing about a product whose main selling point is a new technological feature?
A quick look at two simple Photoshop techniques, selective colouring using saturation filters and colour replacement using hue/saturation. Darryl takes you through each of these techniques giving a detailed walkthrough on how to achive the desired result.
Neil writes about the struggle 'professional' copywriters face having to compete alongside 'amateur' copywriters who use copywriting as a means to top up their general income and the effect this has on the industry as a whole.
As at most web agencies here at Evoluted wireframing is an integral part of our design process. Every project first goes through a wireframing process to ensure that we build a robust, easy to use website that includes all the features and elements required. The final wireframes are used as a starting point by our designers and throughout the project life these are referenced by designers and developers alike.
I’m lazier than I used to be. And if you shop online, use a smartphone or browse the web often, you probably are too. In 2011, we all have amazing technology at our fingertips. Yet when that technology goes even slightly wrong, nobody’s happy.
As the title suggests, I didn't join Evoluted through traditional methods. My work got spotted on Dribbble by Ash, who had been searching the site for designers under the term "Sheffield". Ash then approached me after looking at my full portfolio on my website. I visited the Evoluted offices for an informal interview and now here I am writing this blog post.
Google Maps API offers a wide variety of applications that enable you to embed the functionality and customisation of Google Maps into an external website at no cost. This tutorial aims to guide you through the process of embedding a basic map, located at a specific point with a custom pin, which can be particularly useful for 'contact' pages.
Creating a customer widtget for making calls to Twitter's Search API with JSON and then displaying the result with HTML, CSS and jQuery. Stewart shows how to create a simple widget displaying what the people of Twitter are saying about Sheffield.
Mike's latest tutorial shows the basics of creating your very own jQuery accordion plugin from scratch. This has many advantages, mainly the simplicity of performing a single jQuery function call in the head of your html rather then having to copy over 100 lines of code that another developer wrote and you have to decipher.
On 1st March 2011 the ASA’s online remit was extended to cover all marketing messages online. This means that their rules about misleading advertising, social responsibility and the protection of children now apply to corporate websites. And when a complaint about misleading web copy is upheld, the ASAcertainly has the clout to take action.
A fierce war has ensued over the last year between competing web browsers, each trying to dominate one another, in struggles to attain a bigger piece of the pie within the browser share market. Darryl takes and in depth look into the market share shift in browser market.
The second part of Stewart's Simple jQuery Filtering Using jQuery article. This time Stewart uses the Quicksand jQuery plugin and a bit of HTML5 spice up the transitions.
The Design Inspiration roundup series is an infrequent list of the sites that have caught my eye over the last week or so. These have been picked for their aesthetic and technical brilliance.
Copywriting is great work. It can be fun and creative. It can pay very well. It can also be a mind-numbing slog on occasion. That’s ok though, because as a freelancer you’ll soon find yourself moving on to something else. So how you can you become a freelance copywriter?
We've all been there, making an awesome form nicely laid out on the page and arranged pixel perfect to fit all the fields required; name, address, email, telephone etc. everything is going great until you come to the PHP. Mike creates and demonstrates a simple set of time saving short hand database functions.