Sheffield DM #28: February 2024
Join us for our first event of the year, with two more brilliant marketing talks lined up.
We're back at The Workstation on Thursday 29th February (what a great date for an event!) - hope you can make it.
Our first event of 2024!
It's gonna be a big year for Sheffield DM - we're excited to kick off our biggest programme of events yet with February's meetup.
17.30: Arrive, check in and grab a free drink courtesy of our friends at Sitebulb!
17.45-18.00: Intro from our host, Evoluted MD Giorgio Cassella
18.00-18.20: Talk #1: Bradley Webster, "I'm a Fraud: Imposter Syndrome in Marketing & Why You're Not Alone"
18.20-18.40: Food break! Like a British mum in summertime we're doing a few picky bits - think pittas, falafel, houmous, crisps, etc.
18.40-19.00: Talk #2: Olivia Day, "Case Studies in EEAT: Going the Extra Mile to Leverage Businesses' Real-life Expertise"
19.00: Final words from Giorgio
19.20-onwards: Fancy staying out for a bit? Join us over the road at The Sheffield Tap for the afterparty.
About our sponsors
Sitebulb have sponsored Sheffield DM since April 2022, including providing free drinks for attendees at meetup events and serving as afterparty sponsors at our Summer '23 event. The award-winning SEO software tool is used by more than 5,000 agency, in-house and freelance marketers across the globe, supporting them in delivering actionable website audits.
Purely.Website are continuing their August event sponsorship by sponsoring their first meetup in November. A new venture launched by long-running Sheffield hosting providers Pipe Ten at the start of 2023, Purely.Website provide affordable domain, hosting and email services to make having an online presence accessible to all.
Serving as our Official Media Partners, LensGo Visual Media capture all the action at our events with high-quality talk recordings, highlights reels and photography. The LensGo team works with a variety of local and national organisations including Sheffield Wednesday FC, Sheffield Council and the Football Association.
South Yorkshire business magazine unLTD has helped get the word out about Sheffield DM through regular slots in its print and online editions carrying the latest line-up announcements and event details. unLTD is distributed to 5,000 businesses and organisations across the region each month.
Meet the Speakers
SEO Lead, Digitaloft
Talk: “Case Studies in EEAT: Going the Extra Mile to Leverage Businesses' Real-life Expertise”
We've heard a lot about Experience-Expertise-Authority-Trust (EEAT) over the last few years in SEO, but retrieving that information from clients (if you're agency-based) or colleagues (if you're in-house) isn't always straightforward. Olivia will share case studies of how she's gone the extra mile to elicit expertise, and also show us how EEAT applies to other channels besides organic search.
Senior SEO Lead, Herd
Talk: “I'm a Fraud: Imposter Syndrome in Marketing & Why You're Not Alone”
With over five years' SEO experience at agencies across Yorkshire, Bradley has a passion for technical SEO, problem-solving, strategy and processes and has worked on a wide range of clients, especially in the finance and automotive sectors. But as with so many of us, he's not immune to suffering imposter syndrome. In this talk, he'll cover off why encountering imposter syndrome is perfectly normal in our profession, how it can manifest itself and how to overcome it.