Ecommerce SEO For Ecommerce Brands

Our comprehensive ecommerce SEO audits set solid foundations, ensure efficient crawling & indexing and assess UX fundamentals. With actionable findings in the form of a graded checklist, this audit plays a role in establishing a clear site structure & laying a solid, scalable foundation for SEO success, all whilst driving visibility in product-led search results.

We’ll help you to understand stablish how people are searching for your brand and products, with a strong focus on high-intent keywords. This way, energy is invested in customers who are ready to buy from the moment your campaign begins.

Starting with page structure reviews & identifying quick wins, our content specialists develop bespoke strategies that connect with your customers at multiple stages of the funnel, nurturing them through the buying journey by answering their queries and showing how your product is the solution to their problems.

Through data-driven content audits, we’ll help you to unearth underperforming content and fresh opportunities, working with you to develop a curated content strategy that homes in on your most influential products.

Forming strong informational pillars is a highly influential tactic for cementing expertise. Backed by our Digital PR team, our content strategies establish topical authority and educate customers whilst maximising potential in AI results and LLM search.

Product schema enhances your search appearance by pulling key product data like price, sizing, stock status, brand and more directly onto search results pages, as well helping your brand to surface in organic shopping listings (if eligible), AI overviews and LLM responses.

We’ll work with our PPC specialists to enable free organic shopping listings and other surfaces across Google. Displaying in high-intent, product-led searches, these free shopping listings are a great way to capture extra revenue at no extra cost.

Including reviews of your main navigation and use of breadcrumbs. Internal links are vital for establishing a proper website hierarchy and helping search engines to understand the relationships between your pages and products. 

Effective internal linking also distributes authority evenly across your website. Relevant anchor text improves accessibility and boosts topical authority by establishing relationships between your target search queries and the pages you want them to rank for.

 A concentrated internal linking strategy can drive visibility of priority product ranges faster.

From the introduction of mobile-first indexing way backin 2018 to the introduction of metrics like Core Web Vitals, search engines have placed an increasing emphasis on User Experience throughout the last decade. A strong UX:

• Directly impacts rankings and visibility 

• Creates a smoother browsing experience

• Drives revenue opportunities by increasing the likelihood of a sale

Alongside showing you how Google is scoring your site’s speed and responsiveness, by reviewing key data like checkout flows, heatmaps and engagements across key pages, our skilled ecommerce seo experts will help you to uncover opportunities to grow conversion rates.

Understand your top search competitors and where your brand sits within the wider search landscape. By establishing who’s competing - and winning - we can undertake a microscopic, focused analysis that uncovers meaningful opportunities to grow your market share.

Effective management and structure of product-related content plays a critical role in maximising product visibility and revenue potential. We can support you with:

• Technical considerations, including schema, canonicals & internal linking strategy

• Primary content & metadata optimisation

• Page structure, including positioning of trust indicators and CTAs

• Out of stock/discontinued product management

Category pages are present countless opportunities to capture visibility for searches that are high in both volume and purchase intent. They’re also crucial for helping customers to find their perfect product. Here’s some of the ways in which we help your category pages to reach their full potential:

• Build authority for target search terms & minimise cannibalisation

• Internal linking, including menu structure, breadcrumbs and category <> subcategory relationships

• Primary content optimisation & page structure recommendations

• Identify new opportunities with data-led analysis of customer search habits &  competitor performance

• Guidance on product filtering and handling of filtered URLs (knoqn as query string parameters or dynamic URLs)

Detailed monthly reports ensure your organic search campaign stays on track and yields results. Our ecommerce SEO consultants can also help transform your internal reporting, from building custom Looker Studio dashboards to creating bespoke exploration charts and customising default reports in Google Analytics.

Launching a new store or need to update your existing website platform? We’ve worked with a wide range of online retailers to migrate smoothly and preserve existing visibility, including to and from popular ecommerce platforms like Shopify, Magento, WooCommerce and custom builds. As part of this, we’ll carry out a series of pre and post-migration checks, which primarily fall under the below considerations:

• Ecommerce GA4 tracking setup and continuity

• URL mapping & redirect implementation

• Site structure planning

• Evaluating existing performance & retaining visibility

Learn more about specific types of migrations and important considerations here.