Chris Ridley
Head of Paid Media
With almost a decade of experience in digital marketing, Chris is Head of Paid Media at Evoluted, where he leads the team in developing strategic, commercially focused paid media campaigns. His expertise spans Paid Search and Paid Social, with experience managing accounts from ambitious e-commerce start-ups to multi-million-pound advertising budgets.
Chris takes a data-led approach to paid media, with a focus on forecasting performance and profitability, setting meaningful KPIs, and integrating paid and organic search to drive sustainable growth. As a recognised voice in the industry, he regularly shares his expertise through industry events, podcasts and publications — check out some of his most recent below!
Key Skills and Areas of Expertise
Performance & profitability forecasting
KPI setting
Paid & organic search integration
Paid media strategy
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What does Chris think about working at Evoluted?
"Evoluted has done an incredible job at maintaining a strong sense of culture and clear communication, whether you're in the office or working remotely like myself. My portfolio is full of incredible clients across various industries, allowing me to develop new skills and ensuring no two workdays are the same.”
Chris continues,
“What I enjoy most about Evoluted is having the freedom to look beyond the ad platforms and get properly involved in how our clients grow. I get to challenge things, build new ways of working, share what I learn and work alongside people with expertise very different to my own. It keeps the job interesting, and means I’m still learning all the time.
“I really enjoy learning how a client’s business operates, their commercial goals and what’s currently getting in their way. This gives me something much more useful to build a digital marketing strategy around, because the work should always directly support their business goals, tie back to the KPIs that matter to them and help overcome the challenges or blockers holding back growth.”
Paid Media Expertise & Insights
You can listen back to some of Chris’ industry talks, podcasts and webinars, or read some of his insightful articles on all things paid media here.
Talks, Webinars & Podcasts
Brighton SEO - How to eliminate search cannibalisation and maximise ROI
PPC Live podcast - Account Structure and AI
PPC Live - How Ignoring Red Flags Cost Us
Search With Candour - This Google Ads Tool Uses SEO Data to Save You Money
Optmyzr - How Chris Ridley of Evoluted Built the Award-Winning PPC Campaign That Boosted ROI 27x
Articles
Brighton SEO - A Guide to PPC Migrations
BrightonSEO - The Death of a PPC Purist: Becoming the Marketer the Business Actually Needs
PPC Hero - How to eliminate search cannibalisation and maximise ROI
PPC Live - The Power of Accurate KPIs
Outside of work you'll find Chris...
Playing, reviewing or talking about board games through Small Space, Big Plays, contributing to the Zatu Games blog, or getting involved in tabletop events. He’s also a keen runner, a dad to twin girls, and a long-suffering Jacksonville Jaguars fan.
