Evoluted presents… The Briefless Brief
Introducing The Briefless Brief: Unleash your creative genius!
As PRs and creatives, we have so many amazing ideas, but we just know they’ll never get signed off by the client.
Do you have innovative ideas that never see the light of day because they're deemed "too out there"? Well, get ready to break free from the shackles of tight and strict briefs and let your creativity run wild with The Briefless Brief, brought to you by Evoluted!
The Briefless Brief is not your typical competition. It's a platform for PRs and creative marketers to showcase their untamed talents without any boundaries. We want those ideas that are often dismissed in brainstorming sessions because they don't fit within the brief or tight client sign-off processes.
Here's how it works:
Every month, Evoluted will release a mini PR brief on our LinkedIn and X accounts.
And this is the best bit: there are no rules, no restrictions, and no limits to how wild and crazy you can get with your ideas!
How to enter The Briefless Brief
To enter, simply submit your PR idea in 300 words or less, along with an accompanying image (even if this is a quick mock up on Canva, scribbled on paper or AI / Dall-e generated) within 72 hours of the brief being posted.
The briefs are simple and designed so you can do them within 30 mins - 1 hour max.
You can tweet your submission by tagging @Evoluted and using the hashtag #thebrieflessbrief, or you can share it on LinkedIn and tag us in.
Once the 72 hours is up, our team at Evoluted will review all entries and select a winner based on creativity and originality.
What’s in it for you?
We’ll share the winner across socials and we’ll also share our other favourites, giving lots of your amazing ideas and creative brilliance the platform they deserve!
The winner will receive a £50 voucher of their choice for their innovative thinking too.
An example ‘Briefless Brief’
Brand: Durex
Target audience: Over 70s
How to enter
You have 72 hours to enter after The Briefless Brief is posted on Evoluted X and LinkedIn accounts that month.
Before the time is up, submit your PR idea in 300 words or less, along with an accompanying image (even if this is a quick mock up on Canva, scribbled on paper or AI / Dall-e generated).
You can enter your submission by tagging @Evoluted and using the hashtag #thebrieflessbrief, or you can share it on LinkedIn and tag us in.
Example entry:
Pleasure knows no age. Here we unveil our new product - deliciously nostalgic Werther's Originals-flavoured lube, designed to captivate a new, unexpected audience - the over 70s.
Durex has crafted a unique lube formula that enhances intimacy with old-school charm to create an unforgettable experience for couples.
Our PR campaign aims to break stereotypes and redefine the narrative around pleasure. Love and desire are ageless, and so is the pleasure that Durex brings. The campaign features vibrant visuals, capturing intimate moments of couples from older age groups, proving that passion is timeless.
Experience the sweet nostalgia of Werther's Originals in a whole new way with Durex's groundbreaking lube. Because when it comes to pleasure, age is just a number, and the flavour of desire is forever timeless.
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Are you ready?
Are you ready to shake up the PR game and showcase your talents with no boundaries? Keep an eye on our socials for the debut of The Briefless Brief!
Jo arrived at Evoluted towards the end of 2017, bringing several years’ digital experience with her. She cites the continuous innovation of new tools and how they can be utilised for targeting as being a key inspiration behind her interest in the industry.
