Sheffield DM #31: November 2024
Come celebrate six years of Sheffield DM with us! 🎉
Featuring a lineup of incredible talks, free food and drinks, and plenty of extras to celebrate our special day; we hope to see you there.
Sheffield DM #31
Sheffield DM is free to attend, casual and most importantly, fun! Whether you're a seasoned pro or just starting out, this is the place to be. Our events are relaxed and friendly, in a cosy environment just across from Sheffield station.
Sheffield DM Turns Six!
Featuring AMAZING speakers, our talks are to-the-point, with actionable takeaways and appropriate for anyone involved in marketing, regardless of background, skill or experience level. From marketing directors through to media students, Sheffield DM is a diverse and welcoming place for everyone who loves marketing.
Socialise with industry experts and other members of the Sheffield marketing community, gain valuable insights, and stay ahead of the curve in the world of digital marketing.
Oh, and did we mention the free food and drink? 😉
Meet the Speakers
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Andy Carter
Technical Team Lead, Evoluted
Talk: “Why we need to care about accessibility (key motivators for an accessible Web)”
Andy is a Technical Team Lead at Evoluted in Sheffield and a passionate advocate for digital accessibility. He has spoken at numerous events across the north of England. Outside of work, Andy runs Street Art Sheffield, documenting the Steel City’s murals and running the occasional street art tour. Andy's talk will discuss how accessibility is more than just a ‘nice to have’; it’s a fundamental necessity for an inclusive digital world. Yet, making the case for accessible websites and apps can often be challenging. In this talk, we’ll explore why accessibility is crucial and dive into key motivators that can drive meaningful change. These insights will empower you to advocate effectively for a more inclusive and accessible Web.
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Lucy Dodds
Senior SEO Strategist, Evolved
Talk: “You Went Viral and Got 100 Links - So WHAT? How to Know When Digital PR is Making a DIFFERENCE!”
This talk will discuss the ‘point’ of doing Digital PR beyond deliverables alone. We see many brilliant campaigns that are covered widely online, which means we can tick our KPI box and go home, right? Wrong! Getting brand awareness, links, coverage and going viral is just the beginning of how we should be measuring success. Lucy explains how in-house and agency Digital PRs (and the companies hiring them) can know how their work really impacts a business, contributes to the bigger picture and result in more revenue – the stuff we should really care about.
