Since taking over MummyFIT's paid Facebook advertising, we've transformed engagement with their ads and significantly improved their conversion rate. By focusing heavily on improving the relevancy of their ads, we've driven more qualified potential customers to their site. This is evidenced by a 58% increase in conversion rate from lead to sign-up. By constantly evaluating, testing and adapting our strategy, we continue to help push their paid social media success to new heights.
We’ve managed Peak Indicators’ digital marketing strategy since December 2016. SEO has formed a central part of our strategy; as we’ve helped Peak Indicators to transform their organic search visibility and most importantly, drive more enquiries. By targeting focus around their services offerings, we achieved a 78% increase in website enquiries from organic traffic (2018 vs 2017).
Features & benefits
Delivering a social campaign that provides a measurable ROI requires skill and understanding. Our team apply their knowledge across several key areas to deliver your company results.
Measurement is key and where possible, we will always look to attribute value and goal tracking to any campaigns we run. For us, this goes beyond basic vanity metrics to ensuring we’re tracking genuine engagement with your company.
Potential customers will gravitate towards social media to see how your company operates. How do you deal with complaints? Are you producing interesting and insightful content? Social is a great opportunity to enhance your public perception.
If you’re not visible, you may lose potential customers to a competitor. If someone has gone to your company’s social profiles to check you out, effective management of any accounts may be decisive to converting their interest.
Whilst it’s important to be active, you also need to have something interesting to say, to engage and expand your audience. For most companies, unique content will be key to this. Our content experts will craft the engaging, valuable stories your brand needs.
If one of your customers has an issue with something your company has done, do you not want to be there to provide your side of the story? Social media management can prove key to resolving difficulties, gaining respect and reinforcing reputation.
Platforms including Twitter and Instagram have become integral to today’s digital marketplace – yet not every option will be right for your company. Understanding which platforms to be active on is key to delivering an effective ROI.
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We use social media to improve your company’s visibility and reputation whilst driving traffic and conversions. Contact us using the form below to find out more!
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