Is Your Website Mobile-Friendly?

31 March, 2015

woman-using-mobile-friendly-websiteGoogle has announced that, from 21 April, 2015, it will be increasing the impact of “mobile-friendliness” as a ranking signal in its mobile search results. As a result, websites that aren’t deemed to be “mobile-friendly” are likely to experience a drop in visibility for searches performed on mobile devices.

Why is mobile-friendliness important?

It is now estimated that more Google searches are performed on mobile devices than on desktop devices. Google wants mobile users to receive a good user-experience by providing them with search results that feature websites that are easy to use on mobile devices. Mobile-friendly websites make it easier for visitors to complete their objectives e.g. purchasing a product or reading a blog post.

What makes a website mobile-friendly?

Google deems a webpage to be mobile-friendly if it meets the following criteria:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don't have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Google also recommends that webmasters:

  • Ensure their pages load quickly on mobile devices
  • Avoid using disruptive pop-ups
  • Don’t block essential resources such as CSS, JavaScript and images

How do I know if my website is mobile-friendly?

You can perform a quick test to see if a webpage has been deemed mobile-friendly by using Google’s mobile-friendly testing tool. Alternatively, if you have access to your Google Webmaster Tools account, you can view the mobile usability report to identify issues across your entire site.

If your website passes the mobile-friendly test you shouldn’t have much to fear.


If your website fails the mobile-friendly test you have some work to do to ensure your website doesn’t lose visibility in Google’s mobile search results.

The mobile-friendly testing tool informs you where your website falls short of meeting its criteria:


What can I do if my website isn’t mobile-friendly?

If your website fails the mobile-friendly test, you need to think about how you can redesign your website to meet the criteria.

If you would like to find out how Evoluted can make your website mobile-friendly then please contact us at or on 0114 272 9753.

Written by Neil

Neil’s highly-analytical mindset is perfect for the digital world. Having joined the Evoluted team back in 2015, he’s since grown to lead our marketing unit. With considerable in-house and agency experience, he spends his days improving internal processes and applying his knowledge across PPC and SEO campaigns.

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Designing a website from scratch: The process
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