The results at a glance
Through the new site, the Bamboo Travel team were keen to further assist customers in the exploration of the destinations they service. Inspiring people to visit all the fantastic regions Asia has to offer needed to be central to the new design, to establish expertise and encourage more bookings. We utilised beautiful photography, large icons and streamlined ‘destination’ sections to achieve this goal.
Usability has also been modernised in terms of the booking process, with prospective customers of Bamboo Travel able to find everything they need to plan a trip in one place specific to each region. The ‘tours’ pages are a great example of this, with a major update now meaning users can find day-by-day itineraries, location maps, featured hotels and airline info in one accessible place.
- Brand new Content Management System and front end
- New structure to assist customers with the exploration of destinations
- Major update to tours’ pages to include day-to-day itineraries and airline info
- Highly-visual design to boost engagement and encourage bookings
- Information condensed to deliver a more streamlined experience to users