Premier Products

Premier Products is an established, respected provider of car mats, van mats and boot liners. They sell these products across their suite of websites, which have been designed and developed by Evoluted. As their long-standing digital provider, we play a key role in driving how successful they are online. 

Our ongoing management of their PPC campaigns is absolutely integral to this. Having initially built a bespoke website and Google Ads campaign for Car Mats (and grown it to over £1.5 million in annual revenue), we’ve gone on to build two additional, dedicated sites and accompanying Ads campaigns to sell complementary products.

The results at a glance

200 Orders a day
£2+ million Combined annual revenue
3 New websites working in tandem

Project Details

Through an intelligent combination of search, shopping and display campaigns, we’ve driven outstanding growth for Premier Products via Google Ads. By combining intelligent optimisation with an aggressive bidding strategy, we’ve been able to help take Premier Products forward.

Our careful and innovative approach has seen us lean on our development capabilities to drive improvements. This has included the development of a system which enables us to monitor price and stock availability - enabling us to quickly make vital changes to ads.

As a Google Premier Partner, we’ve also been able to gain access to Beta features before they’re made available to others. This enables us to test new ideas in advance of Premier Products’ competitors.

  • Bespoke system to monitor price and stock availability
  • Development of system to manage thousands of model and year product combinations
  • CRO tools used to monitor the user journey and influence improvements
  • Careful integration of reviews on a large scale
  • Consistent testing and experimentation to better performance
  • Use of Beta features to get ahead of competitors

“It wouldn’t take anything for me to recommend Evoluted, they are great at what they do.. For anybody valuing their online business, Evoluted are the company that can take you forward.”

Mark Ryan | Managing Director