Evoluted recently assisted a client hit with a manual action - a penalty applied by Google to websites they believe to be breaking their guidelines. We cover the causes and potential damage from manual actions, and how to recover from and revoke manual action penalties including a real case study.
Google have said goodbye to Average Position and replaced it with Top & Absolute Top Position in your Google Ads interface. Here's why this change is a good thing.
Bootstrap 4 is a big leap from its predecessor - but what's changed and what makes it so exciting? We take a look.
2019 continues to be a great year for Evoluted. We’re delighted to announce that we’ve received a nomination for two awards at the Northern Marketing Awards 2019.
Evoluted explores 3 great alternatives to searching with Google, offering users better privacy, functionality & environmental-sustainability to help you escape the Big-G!
On 29th August, the Evoluted team will be participating in a rowing challenge to raise money for St Luke's and Rotherham Hospice. They're aiming to raise £1,000 for the 2019 Master Cutler's Challenge.
Our client's guide to PPC is here to help you achieve success when working with an agency or freelancer to grow your business through PPC.
In this blog post, Evoluted's Creative Director shows you how to quickly flip an image in Photoshop CC.
Demonstrating the ROI of most digital marketing is fairly straightforward. However, proving the ROI of an SEO campaign is a little more tricky. Here we'll examine five simple methods to forecast and calculate the business value from investing in search engine optimisation.
In this blog post, Evoluted's Creative Director Will Barron shows you how to apply an outline stroke to your text in Adobe Photoshop CC.
PPC automation is all the rage right now. New features promising better results for less effort. Is this really the case though? The way to find out is to test, test, and test some more.
The Content Marketing Institute revealed the most successful marketers are more likely to ‘have a high level of commitment to content marketing’ and ‘deliver content always or frequently’. Without a strategy you’re leaving your efforts down to luck and that can go both ways - success or failure, and why take the risk? Here we’ll take a look at the steps you should take to build a content strategy and eliminate that risk.
Structured data is rapidly becoming a favourite tool amongst the SEO, online publishing and web development communities to enhance search results. In this article, we introduce 11 commonly used markup types that can enhance your organic search results to beat out the competition, including sample code you can copy!
Journalists are under immense pressure, so if you want your pitches to get noticed you need to make them stand out. Here, Content Manager Sean and Parisa Qurban from the BBC look at what you can do to improve your chances.
For businesses operating within local areas or bricks-and-mortar locations, a well crafted Google My Business profile is key to being found within local search.