Active Improvements

28 September, 2017

imovesimoves supplies academies and schools with activity plans for use with their students. These revolve around dance, mindfulness and PE. They encourage the use of activity to promote learning, physical health and mental well-being.

The fully-supportive resources that imoves offer help organisations to reduce preparation and planning time, whilst ensuring that kids are encouraged to be active.

imoves provide subscribing customers with access to the resources through an integrated platform.

Keen to grow their business, the imoves team approached Evoluted with a desire to completely redevelop their digital presence.

After initial discussions, it was decided that we would proceed with the development of a new sales website and a redesign of the company branding. Importantly, we would also make extensive usability changes to the platform previously provided to imoves customers.

What Was the Brief?

Through discussion with the client, we outlined several clear goals to achieve through the new website and platform improvements:

  • Encourage engagement with the site/platform through user-friendly design
  • Engage new customers with appealing branding changes
  • Design with a focus on mobile and tablet users (retaining desktop suitability)
  • Help the client gain more control over content
  • Improve platform functionality to ultimately deliver a better user experience

What Did We Do?

Branding Changes

We updated the client's branding, upgrading the imovesdance name simply to imoves. This was done whilst losing the harsh pink colour and moving to the use of a softer colour scheme.

branding changes

New Sales Website

The brand new sales website we built for imoves features the new company branding, whilst we also included a new CMS. This has proven invaluable, as the previous website/platform was 'hardcoded' - preventing the fast and simple editing of content.

The site includes detailed explanation of activities and lessons, with much of the new content tying into the client's desire to improve the information being provided to prospective imoves customers.

The new sales website makes it easy for prospective customers to book a free trial with imoves to see if the service would be suitable for them.

sales website

Improved Platform Functionality

For the imoves customer platform, we developed an entirely new layout to improve usability and highlight key features, which were previously hidden. We also reskinned the platform in line with the new branding.

Importantly, during the testing phase for the platform changes, we met with teachers to conduct user research. We were keen to ensure the prototypes were 'right' for them.

The new layout has been designed with a simple side menu and a clearly-visible 'help' section. The client also filmed new videos to help explain how the platform works to users. The first time a user logs in, they are met with the guiding content straight away. This takes stress way for teachers, who are often very time poor. This became clearer and clearer as we spoke to prospective users during the testing phase.


There is a dashboard which comprises of a series of panels, including a 'Find Lessons' option. This makes it easy for users to search through the hundreds of available lessons. These can now be filtered by age range, subject and discipline.

Users taking the free trial are provided with 5 credits, which can be used on any lesson they wish. Once a lesson has been clicked, a credit is removed and the content can be accessed.

find lessons

What Were the Results?

The client was delighted with the results that we were ultimately able to achieve through the work we implemented for them. This was relative both for the sales site, as well as the usability changes we made to the platform.

They are now confident of reaching new customers through their improved digital presence, whilst they are pleased to be able to deliver a more functional, usable and appealing platform to their existing clients.


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