
4 Alternative Search Engines to Consider Besides Google
10 September, 2019
There's so much more to international SEO than translating your existing content into multiple languages, so it’s important that you work with an experienced international SEO company to ensure that everything is handled properly.
A clear site structure is vital so that your customers can find what they need and search engines can crawl, understand and index your content efficiently. This only becomes more important as different versions of the site are created, so we'll help create a scalable site architecture that can be replicated across multiple countries.
There’s no one-size fits all solution when it comes to SEO and search intent will often differ across different countries and regions. We’ll take the time to build unique, carefully-researched keyword lists for each country you want to target to help drive relevant traffic that has a higher chance of converting.
From header tags and main body content to metadata and internal linking, we’ll make sure that each version of your content is unique with a logical structure and relevant keyword targeting and internal linking intertwined, helping search engines to understand the value and relevance of each version of each page.
Appropriate use of hreflang tags is an essential part of any international SEO campaign, indicating which languages/versions of your content should be served to which users and providing Google and other search engines with additional context which will help them to understand the value of each version of your content.
From keyword gap analysis to help you create additional, search-driven content to link reviews that help us identify additional coverage opportunities and build tailored media lists, we’ll use various tools to conduct thorough audits of your competitors around the world, alongside analysis of existing SERPs to identify any key players in your market.
International SEO can open up endless opportunities, but the last thing you want to do is duplicate existing technical issues across multiple versions of your site. We’ll work with our in-house development team to make sure your site is technically sound by tackling anything that could hinder search engines’ ability to crawl and index your site.
One of several factors key to our win for ‘Digital Agency of the Year’ at the 2018 Prolific North Awards was our outstanding SEO service delivery. Our commitment to delivering measurable results through carefully-adapted strategies for multitudes of local and national clients was well received by the judges.
Our SEO experts are driven, honest and knowledgeable. Working with you across technical, content and outreach, we’ll help you develop a complete international SEO strategy that will give you the best chance of growing your brand and reaching new customers.
Using our powerful tracking software, we can monitor keyword performance across multiple countries and regions and we can build this into your monthly reporting dashboard so that you can track progress in specific locations throughout your campaign. It’s not just keywords; we can also identify and track new and existing competitors within specific locations.
We’re passionate about delivering excellence. We’ll collaborate with your in-house translation team or native speakers, or utilise our own networks to source a trusted translation partner who can help create coherent copy that is well-written for a user experience, but also incorporates relevant keyword variations that match with how users are searching.
Your content should always be written with your audience in mind, even if targeting multiple countries in the same language. From straight translations to localised language, spellings and key calendar dates, we’re well-versed in creating bespoke on-page content that resonates with your customers around the world and strengthens your position in international SERPs.
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Our award-winning marketing team offer International SEO designed to provide success across multiple countries. Contact our SEO team for a quote!