The results at a glance
The primary goals of the Academic Venue Solutions website are to educate users around member venues and drive them towards making an enquiry. This helped form the focus for the site, which needed to get information across clearly without requiring the site to be too text-heavy. Features such as icons, tables and maps enabled us to keep the venue pages streamlined yet informative.
To drive conversions, clear calls-to-action have been used throughout the site; with bold colours chosen to make enquiry buttons stand out,
Once users of the website convert (enquire about a venue), they are then sent on to each venue via an automated lead management system.
- Innovative automated lead management system
- Leads automatically directed to corresponding venues
- Design focused around driving conversions
- User-friendly venue pages with clear and concise information