Academic Venue Solutions

Academic Venue Solutions work with member venues to identify and maximise their commercial opportunities. They do this by connecting events’ organisers with unique meeting spaces and learning environments. For more than 35 years, they have been working on their mission to be the leading collection of academic venues in the UK.

Formerly known as Venuemasters, they approached Evoluted with a desire for a contemporary new site with bespoke functionality. Having been their digital provider for several years, we subsequently helped them with the transition to becoming Academic Venue Solutions - with a new website forming the core part of this work.

The results at a glance

36% Reduction in bounce rate
173% Increase in session duration
277% Increase in goal conversions

Project Details

The primary goals of the Academic Venue Solutions website are to educate users around member venues and drive them towards making an enquiry. This helped form the focus for the site, which needed to get information across clearly without requiring the site to be too text-heavy. Features such as icons, tables and maps enabled us to keep the venue pages streamlined yet informative.

To drive conversions, clear calls-to-action have been used throughout the site; with bold colours chosen to make enquiry buttons stand out,

Once users of the website convert (enquire about a venue), they are then sent on to each venue via an automated lead management system.

  • Innovative automated lead management system
  • Leads automatically directed to corresponding venues
  • Design focused around driving conversions
  • User-friendly venue pages with clear and concise information