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A robust and user-focused online presence is absolutely paramount for brands to thrive. For SCARPA, a leading name in outdoor footwear and equipment, their existing website was no longer doing its best for them. Hindered by an outdated platform that lacked flexibility, SCARPA needed a transformative website solution. They wanted a modern, ecommerce hub that was stylish and slick but also reliable and future-proofed - that’s where Evoluted came in. 

Here’s how redefined their digital footprint with a dynamic new Shopify platform.

Climbing up

Previous checkout issues call for a new site to beat competitors

Faced with the constraints of a legacy system - Chameleon CMS, SCARPA wanted a new site to meet the evolving demands of today's digital world. They needed to build something reliable, fast and a site that would last for years to come.

Our full-service agency expertise across design, UX, web development and marketing - and the benefits of having specialists in all these areas under one roof - were highlighted perfectly through our collaboration with SCARPA. 

The Evoluted marketing team completed a comprehensive audit and identified performance issues on SCARPA's previous website. The site’s basket area - arguably one of the most important sections of an ecommerce site - was a particular problem, placing them at a significant disadvantage to their competitors. To address these challenges and bridge the gap, Evoluted and SCARPA chose to migrate to Shopify, helping them to not only match the competition but be even better!

Our SEO team also fully mapped out over 1,500 redirects from the old site to the new in advance to preserve organic visibility, avoid the loss of valuable internal and external links, and ensure smooth UX.

Central to SCARPA's objectives was the seamless integration of their many product ranges within an intuitive and easily navigable design for their users. The new platform needed to make it easy for outdoor lovers to find what they want quickly and purchase it smoothly. 

Beyond functionality, SCARPA also wanted their digital storefront to be fresh, modern and reflect their brand.

Running ahead

The result: a robust site with streamlined checkout process to boost sales

The outcome of SCARPA's partnership with Evoluted was a robust Shopify site that delivered on multiple fronts. It now boasts easy navigation and a streamlined checkout process aimed at increasing conversions. Visually, the site's modern appearance aligned perfectly with SCARPA's brand identity.

The success of the project can be attributed to our full-service approach. Close collaboration between our project managers, developers, Creative Director, and marketing team ensured that the final product met the brief effectively.