Digital PR

Both an SEO and content marketing tactic, digital PR is a key element of digital marketing strategies for both B2C and B2B brands looking to boost visibility and awareness, drive traffic and gain authority. 

Utilising a mix of traditional PR, journalistic, and SEO expertise, our team can create content that will form a strategic link building strategy, allowing your brand to achieve links and placements on national, regional, and niche press sites. These links will not only boost your online presence but also your expertise, authority, and trust signals which will increase your search engine rankings.

Our Expertise

Evoluted’s online PR team creates campaigns that capture the attention of journalists around the world. Each of our digital PR services are tailored to your brand to develop stories that will resonate with your audience and land top-tier links.

Creative Campaigns

From design to video and interactive assets, we can develop creative content marketing campaigns that will spark the interest of your audience and journalists alike. Created to tell a story through compelling visuals and copywriting, our team can create campaigns that will land links time and time again.

Product PR

Got an interesting product or something new and exciting to share? Let us help you tell the story to press. Not all products can sell themselves, but our team has the journalistic know-how to create digital PR opportunities that will land your product in the spotlight.

Data Stories

Through carefully selected, reputable data sources we can create and tell stories that are unique, have multiple angles and captivating headlines. From indexes to maps and data visualisation, we use data to craft stories that will earn authoritative links.

Thought Leadership

Do you have insights to share? We can work with business and industry leaders to make sure their voice is heard. Whether you are commenting on trends and news or sharing insight from your own experience, let us do all the hard work and ensure you get links for your comments.


Breaking news happens fast. If you aren’t quick enough to comment on news stories you’ll miss the opportunity to land top-tier links. Newsjacking is a digital PR tactic where we monitor news requests and can help you add value to breaking news stories by creating quick commentary that’s outreached to the right journalists at speed.

Reactive PR

From national days to seasonal trends, there are countless reactive PR opportunities for you to tap into. Our digital PR team at Evoluted can create you a tailored PR opportunities calendar to allow us to be as planned as possible when it comes to reactive opportunities, while also monitoring upcoming trends that are relevant to your brand.

Award Winners

Prolific North Awards 2018: Digital Agency of the Year

Great content marketing is central to our SEO delivery at Evoluted, with our search campaigns and creative content ideas playing a vital role in our selection as the winning entrant for ‘Digital Agency of the Year’ at the 2018 Prolific North Awards.

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  • Prolific North Awards 2018 Winner
  • Sheffield Chamber of Commerce Patron
  • The Drum Recommended
  • Recommended Agency Register Digital Awards
  • Sheffield Business Awards
  • Google Partner

Our Approach

Our team has the skill, knowledge, and creativity to take your digital PR strategy from ideation to outreach.

Strategic and Tactical image

Strategic and Tactical

All of our digital PR campaigns are created with purpose. Our team will not only ensure that we are developing creative content but also content that ranks on search engines. We will evaluate exactly what your site needs, helping to inform what news sites we need to build links from and where on your site those backlinks should sit.

Creative Ideas and Content image

Creative Ideas and Content

When it comes to campaigns, relevancy is so important and it’s vital that we create content that is relevant to your brand to gain authority from search engines. But that won’t stop our creativity, our team regularly gets together for ideation sessions to come up with campaigns that are creative, have reputable data, and are newsworthy.

Outreach and Media Relations image

Outreach and Media Relations

Our expertise and experience in executing campaigns and strategies mean that we have all the journalist contacts in local, national, and international press. We also utilise a range of digital PR tools to ensure that our campaign outreach is a success, allowing us to monitor and measure throughout the strategy.

Client reviews

5 out of 5 stars
5 out of 5 Average Rating based on 17 Google Reviews
5 out of 5 stars

We have used Evoluted as our web developers for over three years - starting when we just launched our business and needed a simple, up-to-date website to showcase what we offered. Three years on and our business is bigger and more complex. Along the journey Evoluted have been excellent at understanding our changing needs and recently have been able...

Debi O'Donovan (REBA)
5 out of 5 stars

Evoluted are a very professional and capable web company that provide a wealth of digital services. Their friendly team offer fantastic customer service and we are delighted with the websites they have produced for us.

Caroline Povey (Pinelodge Holidays)
5 out of 5 stars

We have very complex requirement to our site as we have a fully customised e-learning platform and we were recommended to use Evoluted. The professionalism, communication, understanding and ultimately the execution of a very difficult project has come to a successful conclusion. The website looks clean, user-friendly, highly optimised and they really...

Luke Hughes (OriGym)

Initiate your Digital PR strategy now

Our talented Digital PR team are focused on developing creative, results-driven digital PR campaigns to help you boost your organic rankings and brand awareness.

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Our Insights