5 Quick Methods to Calculate the ROI of Your SEO
19 July, 2019
Ecommerce is our bread and butter. From multinational industry leaders to small but fiercely independent disruptors, we’ve executed highly successful ecommerce SEO campaigns for a diverse portfolio of clients.
Fundamental to all SEO strategies, our ecommerce SEO services start with a technical SEO audit. This allows us to understand the areas of your website holding back your organic performance and causing friction in search engines.
Knowing about your product and offerings is a no-brainer, but understanding your competitors and industry as a whole is vital to SEO success. We ensure we have a full analysis of where your market opportunities lie.
Keyword intent is a core part of any SEO campaign, but even more so when it comes to ecommerce SEO. Understanding the intent behind the search terms your users are making can help ensure your site is structured for success.
Alongside having solid, technical foundations for your website, ensuring your content creation is as great as it can be is vital for ecommerce SEO. From general pages to category content to product descriptions, our team of specialists can make your content successful.
Shopify is one of the leading ecommerce platforms at present, alongside other CMS’s such as Wordpress and Magento. Luckily, our team of SEO specialists have a vast experience within all these CMS’s and ensuring SEO success no matter your chosen platform.
Actioning fixes and improving your website is great, but if you aren’t tracking and reporting on it properly, you’ll never truly see your progress. We work with you to ensure your tracking is set up correctly and accurately, alongside helping you build a reporting dashboard to monitor success.
We’ve managed CarTakeBack UK’s SEO and Content strategy since April 2018. Content creation, thorough keyword analysis and technical updates have led to increased keyword rankings and 22% organic traffic growth (17-18 vs 18-19). We also generated a 271% increase in organic entrances via the blog, achieving thousands more website enquiries for CarTakeBack UK.
Increased Organic Blog Entrances
Growth Total Organic Traffic
YoY Conversion Growth
We've managed SEO and PPC campaigns in tandem for Fletchers Waste Management, combining the two strategies to drive excellent results. Cross-collaboration and a dedicated multi-channel local search strategy have driven dramatic results for Fletchers Waste Management.
YoY Organic Session Growth
Reduction In Acquisition Costs
Increased Organic Enquiries
We implemented a multi-faceted SEO campaign for one of the UK’s leading Personal Training course providers. Through highly targeted keyword research, ongoing on-page optimisations, technical updates and focused conversion rate optimisation, OriGym’s organic traffic, lead generation and resulting revenue has increased exponentially.
Year on Year Organic Sales Lead Growth
Year on Year Organic Sales Traffic Growth
Year on Year Organic Blog Traffic Growth
One of several factors key to our win for ‘Digital Agency of the Year’ at the 2018 Prolific North Awards was our outstanding SEO service delivery. Our commitment to delivering measurable results through carefully-adapted strategies for multitudes of local and national clients was well received by the judges.
What sets us apart is our blended, fully bespoke approach to ecommerce search engine optimisation. Our attention to detail and in-depth technical know-how is just the start when it comes to crafting an ecommerce SEO strategy that will adapt and grow with your business.
There’s no one-size-fits-all platform for every online business and budget, which is why we’ve developed a solid understanding of all the popular ecommerce options. From Shopify Plus to Magenta, our team has a wealth of experience crafting bespoke SEO campaigns across dozens of platforms.
With offices in the heart of Sheffield, Manchester, Birmingham and London, we’ve helped dozens of businesses big and small achieve and surpass ambitious ecommerce goals. We’ll build a bespoke strategy to understand your market, align our strategy to your goals and supercharge your store’s search visibility.
We understand the importance of an SEO expert truly understanding your business, your customers and what makes your online business unique, which is why our team truly immerse themselves, learning everything they can and gaining a full understanding of what makes you tick. We’ll work closely with your team, involving you in every aspect of what we do.
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Our award-winning marketing team offer Ecommerce SEO designed to boost your sales and revenue. Contact our SEO team for a quote!