Doordeals
Doordeals is one of the UK’s leading independent door retailers with a focus on delivering high-quality doors regardless of budget, with a diverse collection of custom and standard options.
As both an SEO and Paid Media client, they’ve trusted us over the last few years to help them achieve their ROAS targets and maintain healthy sales, despite the more turbulent economic times.
They tasked us with maintaining a ROAS target of 15.00 on Paid, and despite the growing competition, rising costs of living, and changing platform updates, we achieved this and more.
Our Integrated Search Strategy
For the Paid side of things, there was a focus on moving away from the Performance Max towards Shopping activity, which allowed us to focus on honing in on Top-Performing products and ensure the product feed was well optimised alongside, rather than looking to optimise across all of Google’s ecosystem at the same time.
On the Organic end, Organic Shopping has exploded from joint work on the shopping feed - it’s continuously increased over the year. There’s also been a real focus on implementing more target H1 titles - helping rankings and also shopping efforts.
As for combined efforts, there were two key areas in the last year where both teams worked together - content and AI assistants.
Where the Organic team had blogs on site which needed bolstering, the Paid team took a small amount of budget to send traffic through and help build authority. As for AI assistants, both teams worked together to test new Conversational Attributes on the product feed, inputting FAQs and more to help tools like Gemini understand items better, and show Doordeals more often in responses.
Results from Evoluted Services
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219.9%
increase in Organic Shopping
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21.84
ROAS
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£2,101,101.56
total revenue
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