Frank Knighton

Across their 3 Midlands-based showrooms, sofa specialists Frank Knighton offer an expansive selection of sofa suites for your home. Providing outstanding choice across brands, sizes, fabrics and finishes, they focus on delivering a bespoke service to their clients. This means customers go to one of their showrooms to place a product order.

In order to drive business and funnel enquiries, Frank Knighton’s website is what provides them with their primary visibility. To help them showcase their product ranges and encourage potential customers to arrange showroom appointments, they hired Evoluted to build a new website and CMS. Having enjoyed a lasting relationship with the Frank Knighton team, we were happy to help.

The results at a glance

76% Decrease in bounce rate
27% Increase in session duration
73% Increase in mobile traffic

Project Details

Frank Knighton’s new site was designed to reflect their expansion and enable them to enjoy further growth. Firstly, it was vital that the new design appealed to modern-day digital users. This meant designing it to be quickly-digestible, informative and engaging across all devices.

In order to deliver the best possible user experience, we included clear and specific imagery, logical category tiering and concise product pages. Throughout the site, we then implemented widespread, bold calls-to-action, ensuring that as user reaches the point of enquiry, they know exactly where to look.

Prior to and since the launch of the new Frank Knighton website, we have also been managing their PPC activity. Through this work, we have helped drive outstanding YOY increases in leads - boosting sales significantly in the process.

  • Custom CMS for simple, ongoing management
  • CRO-focused design to drive leads
  • Informative and engaging product page design
  • Clean, accessible and modern layout
  • Ongoing, monthly PPC management