The results at a glance
Data is at the heart of Evoluted and informs all of our digital marketing decisions. The challenge was simple - showcase the incredible ways Evoluted can use data and utilise these skills to secure top-tier backlinks.
Evoluted’s data team analysed 805 listings for tranquil private islands across two of the main online marketplaces. The Digital PR and Content team used this data to create a newsworthy report, developing angles for the press and answering fascinating questions such as:
- How many islands are cheaper than city centre flats across the UK and worldwide?
- Where is the most exclusive place to own a private island?
- Which islands should you buy to secure an A-list celeb neighbour?
A link-worthy asset is such a key part of digital PR, so the design team and front end developers created a beautiful landing page, ensuring the content was digestible for journalists and readers, and was very visually appealing
Together the teams created something unique, headline worthy and a piece that a journalist couldn’t cover without Evoluted’s study. With the aim of securing coverage, mentions and back links, our digital PRs wrote a press release and conducted outreach to major UK news and lifestyle sites.
We are currently still outreaching this piece, but it has already secured coverage and links on Daily Mail, The Sun, The Daily Star and more niche travel sites.
This campaign combined:
- Data sourcing and analysing
- Content creation and storytelling
- Design and development
- PR assets and outreach strategy