OriGym is one of the UK’s leading providers of industry-accredited personal training and specialist fitness courses. Operating from their headquarters in Liverpool, OriGym tutor their personal training students both in-person from their 12 gym locations across the UK and online via their innovative online learning platform.

OriGym originally came to Evoluted to build their slick new website and followed this up by contracting us to also manage their SEO campaign. Through highly-targeted keyword research,  ongoing on-page optimisations, technical updates and focused conversion rate optimisation, OriGym’s organic traffic, lead generation and sales have increased dramatically.

They’ve since released a series of new courses, contracted us to manage their Digital PR and trusted us to aid in their international expansion with the launch of the OriGym Ireland website and accompanying SEO campaign.

The results at a glance

61% YoY Sales Lead Growth
170% YoY Growth Organic Sales Traffic
10x YoY Growth Organic Blog Traffic

Project Details

Our multi-faceted approach to OriGym’s SEO combined highly-focused technical SEO with meticulously crafted copywriting to drive outstanding traffic and conversion growth across their three primary page groups: courses, locations and the blog.

In-depth keyword research, competitor analysis and customer research were an integral starting point towards understanding the broad opportunities available. Next, Google Analytics, HotJar and OriGym’s CRM data helped us to define their most lucrative search terms and how to match user intent for each query group. 

With keywords identified we then implemented a focused on-page content optimisation strategy. To improve rankings and keep users engaged with relevant, informative content, this included an overhaul of core page designs as well as developing some entirely new sections.

Leaning on our internal design and development capabilities, we’ve also been able to make fast, effective site changes to the immense benefit of the SEO campaign. Identifying an opportunity to convert highly engaged blog visitors into sales leads, we rapidly developed a series of systems to capture leads directly from the blog. Now, over 15% of enquiries come from the top 5% of blog visitors!

  • Local search strategy targeting city-based searches
  • Funnelling traffic from highest value search terms
  • Growing blog traffic from 3.5k to 60k supporting the in-house content team
  • UX improvements increasing enquiry conversion rates
  • Google My Business optimisations improving off-site reputation and local search visibility
  • Backlink-profile auditing to aid manual action penalty recovery
  • Improving internal linking, site architecture and information layouts

“After receiving poor advice from another SEO agency, OriGym turned to Evoluted to salvage our online presence. We now have a brand new, highly optimised website and our organic traffic and rankings have shot through the roof, even outranking companies ten times our size!”

Luke Hughes | Co-Founder