Peak Indicators

From their leafy Derbyshire base on the outskirts of Chesterfield, Peak Indicators has developed a reputation as one of the world’s most recognised providers of business intelligence software. As part of their services, they help companies to unlock the hidden potential of predictive analytics. An example of this in practice is using historical data to predict when employees might leave an organisation. 

To help communicate their complex services with potential clients, Peak Indicators were keen to streamline their digital presence. They also wanted to modernise their brand. Continuing what was a long-standing relationship with Evoluted, they asked us to develop them a clean, informative new website.

The results at a glance

44% Increase in users
90% Reduction in bounce rate
60% Reduction in page load time

Project Details

There were two key influencing factors behind the client’s drive to acquire a new website. Perhaps the most important of these was condensing down their services into communicable, user-friendly pages. Much of what Peak Indicators do is complex, so a lightness of touch was required in order to draw intrigue and encourage contact without putting people off with too much information.

Upgrading the brand with a more contemporary image fit in alongside this, as our designers focused on giving the new Peak Indicators site a clean, minimalist feel. Dark blocks help to draw your eye to key services, whilst the design also cleverly draws those who want to find out more deeper into the structure. The use of videos – including demos and recruitment content – has also helped to condense the site, stripping out wordy copy whilst encouraging engagement from modern-day browser users.

  • Condensed site offering to draw interest and encourage contact with Peak Indicators
  • Refreshingly crisp branding and minimalist design to contemporise the brand
  • Widespread integration of company videos to improve engagement and condense the company message
  • Ongoing monthly marketing following the launch of the website - including content, SEO & social media

“Evoluted feels like an extension of your own team, always on-hand to help and offer advice on what the best course of action should be. It's been a fun, friendly and organic journey to developing our company site - the improvements are amazing. The Evoluted team are also helping us to grow Peak Indicators through the management of our digital marketing activity. Through a combination of channels, they’re implementing a considered approach focused on delivering direct results. ”

Clare Buttery | Digital Channel & Marketing Manager