Technical SEO Services

Core Web Vitals are Google’s primary method for assessing a site’s performance during the load process. Core Web Vitals reports focus on three aspects and have a direct impact on rankings; Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS) and Interaction to Next Paint (INP). Our technical SEO wizzes will assess your current performance, identify any areas where improvements need to be made, and share a list of recommendations and affected URLs.

When a website’s content changes or moves it’s important that organic considerations are taken into account to reduce the risk of visibility being lost. There are various types of website migration, and each of these requires careful planning and a detailed technical strategy to mitigate risk and ensure a seamless transition.

Migrating a website without proper planning can lead to plummeting organic performance, a poor user experience and lost revenue. Using our trusty migration checklist, we've managed countless site migrations, ensuring a smooth transition and retaining organic visibility.

Sites that are fast and responsive often have higher ranking potential as Google continues to place significant emphasis on the user experience. Initial load times and time taken to respond to user interactions both impact rankings, reflected by the inclusion of LCP and INP scores in Core Web Vitals reports.

We’ll assess current performance and identify opportunities to boost site speed. This might be properly sizing images and serving them in the correct format, or removing unused scripts.

Search results are more competitive than ever, so ensuring your site stands out in the SERPs is essential. This means avoiding truncated search results by creating eye-catching meta title tags and descriptions that are of optimal length, communicate each page's core offering and give users an incentive to click.

Meta title tags play a significant role in keyword targeting. Utilising various keyword analysis tools, our technical SEOs will assess the language your audience uses when searching and integrate this into your meta title tag strategy, mapping the right search phrases to the right page titles to drive organic visibility.

Structured data (schema) is an effective way to signpost key bits of information to Google and other search engines and create enhanced search results - known as rich results - that can help you to stand out in the SERPs and increase the likelihood of your site being picked up in AI search and LLM responses.

Schema markup might be used for key business information and contact details, review, product details, blog posts and much more.

We’ve worked with a range of B2B and B2C businesses to help them identify and implement relevant schema opportunities, which can ultimately increase click-through rates and boost visibility.

A good website architecture helps users and search engines to navigate your site efficiently and easily understand where content sits within its wider structure. Descriptive, hierarchical URLs, a well-organised main navigation and strong internal linking structures - including effective use of breadcrumbs - all play a key role in this.

Helping search engines to crawl your site efficiently is another important consideration, particularly on larger sites and sites with content that frequently changes, such as large ecommerce stores.

Preventing search engines from wasting resources crawling low-value pages, and delivering the right responses on the pages that are crawled allows Google to be more efficient when indexing your pages. Considerations include:

• Robots.txt and sitemap management

• Ensuring pages serve the correct status code

• Noindexing low-quality URLs

• Removing or updating discontinued products, outdated content and underperforming content

Internal links help users and search engines to navigate through your website, understand your site structure and hierarchy. Without them, search engines are unable to find, crawl and index key pages.

Additionally, internal links provide important context to search engines, with relevant anchor text playing a key role in helping key pages to establish authority for target search terms, and helping to spread link equity around a site. Descriptive anchor text is also crucial for users relying on screen readers and ensuring an inclusive, accessible browsing experience.

Much like anchor text, detailed, descriptive alt text - and image file names - provide important context. These elements:

• Create an accessible web experience for users with visual impairments

• Improve the chance of your images being featured in image search results and Google Lens searches

• Plug gaps in the browsing experience if an image fails to load properly

Google forced analytics properties to migrate from Universal Analytics to GA4 in July 2023, but GA4’s interface can be tricky to navigate and has frankly been a bit of a headache for business owners and marketers alike.

Our technical SEO experts can help you to get your head around GA4

• GA4 setup & installation: we’ll create your GA4 property and get your tracking off the ground 

• Detailed events tracking: so you can understand how users are interacting with your site, track key conversions and identify the pages that are driving them

• GA4 bug diagnosis & fixes: we’ll ensure your property is collecting data and that this is accurate and reliable

• Custom GA4 reports: focus on the data that's most important to you with custom Reports and Explorations

• GA4 training sessions; helping you to find and understand the data that’s important to you, and uncover valuable insights

Delivering a responsive website experience across all devices is an absolute must, even if the bulk of your traffic comes from desktop. If your website doesn’t cater for users browsing on mobile and tablet, not only are you missing out on conversions, your organic visibility is likely suffering too. Google introduced mobile-first indexing way back in 2016, which means Google’s crawlers have prioritised the indexing of mobile-friendly pages for over a decade.

A mobile-friendly site doesn’t just mean pages that display properly; aspects like button placement, website navigation and image formatting should all be taken into consideration to ensure a seamless browsing experience.

If your site serves more than one country or language across multiple subdirectories or domains, you’ll need to make sure that each is properly tagged with appropriate hreflang tags to help Google understand the relationship between different URLs, and which variants should be served to which users. We’ve worked on a broad mix of international projects, so we can help you get to grips with the technical fundamentals.

Google may manually take action to remove a site from search results if it has breached web guidelines in an attempt to manipulate search results. Overturning a manual action can be difficult. Our technical SEO experts can help you to understand why a manual action has been awarded, satisfy Google that the offending issue has been resolved, and put a strategy in place to recover any lost visibility.