Planting Seeds of Success
Based in Dronfield, Banner Plant are a long-established plant hire company. Operating primarily within the construction industry, they provide a wide range of products and services for hire and sale. These include power tools, plants, accommodation and serviced toilets.
A key selling point for the company is their commitment to providing contemporary, competitive services. In order to be able to do this across the board however, they needed to upgrade their online presence. To complete the job, they got in touch with our team.
What Was the Brief?
Before we built their new site, Banner Plant were keen to communicate more effectively with their customers and generate more enquiries. To help them do this, the following areas required focus:
- Usability: In order to encourage engagement with the site, we needed to make it simple to navigate as possible. In line with this, it was vital that we made the new website responsive across all devices.
- Administration: The client needed to be able to edit the website on an ongoing basis. To do this, they would need an accessible CMS (content management system).
- Consistent, modern branding: To ensure that the design of their new website was consistent with their branding, Banner Plant required some custom graphic design work.
- Improved optimisation: Finally, the client also wanted the site to be built with one eye on future SEO.
What Did We Do?
We produced a clean, concise design for the new website that makes it easy for users to move around the site. Bold imagery and large navigation boxes were used to encourage transition throughout the various sections of the website.
Custom Graphic Design
The new Banner Plant website features a design scheme that works consistently with the company's branding. The aesthetics feel consistent throughout and are suited to the Banner Plant image.
To encourage potential customers to place orders with Banner Plant, a bespoke basket quote request system has been integrated within the site. This enables website users to request a quote for a specific list of products. Product quantity can be easily specified.
The responsive layout was key to the success of the new site. In a similar way to with the desktop version of the site, bold imagery and large navigation boxes were integral to the design in order to encourage engagement.
Content Management System
To help the client to simply maintain and update the site as required, we integrated a bespoke CMS. This is easy to navigate and makes it as simple as possible for the client to make any changes they need to.
What Were the Results?
Both the client and our team were pleased with the new website we delivered. Not only has it greatly improved Banner Plant's web presence, it has also helped them to present their products and services in a more user-friendly way.
Importantly, the mobile version of the website is just as simple to navigate as the desktop version. This means the client can communicate clearly with their customers no matter the device their website is being viewed from.