It’s in the Genes: The ‘Nepo Babies’ Index

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by Victoria Collins
10 min read

The “it’s not what you know, it’s who you know” concept has captivated our attention recently, with nepo baby stories swarming social media and press. Defined as a child of a celebrity or influential person, a nepo baby is a person that has received a ‘leg up’ the career ladder to claim a significant role in show business. 

To see which nepo baby has best applied their advantageous upbringing, the digital PR team at Evoluted has analysed a seed list of nepo babies to reveal the most successful nepo babies and the ones destined for fame.

The index analyses their net worth, social media following, monthly Google searches for their name, increase in searches over the past 12 months and the individual’s and parent’s YouGov fame score.

NEPO BABY INDEX: Top 100 data reveals Kim Kardashian is the most successful nepo baby 

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With an eye-watering net worth of £1.4 billion, an Instagram following of 338m and a YouGov fame score of 95, it’s no surprise to see that Kim Kardashian has topped the list of the most prominent nepo babies. 

Although it’s only in the last decade that she has truly made her mark on the world, the most famous Kardashian sister has achieved worldwide recognition for her business ventures and equally famous partners, as well as her shocking life dramas which continue to make headlines across the globe.

Unlike some of the other nepo babies on the list, Kim K has outshone her famous parents, in terms of fame and fortune, but there’s no doubt that her role as a celeb’s daughter has assisted her rise to the top. 

Nepo Babies Job Parents Total Score Parent Fame Score Nepo Baby Fame Score Net Worth in £s Social Following Monthly Google Searches Google Search Growth
1 Kim Kardashian Influencer - Fashion Robert Kardashian/Kris Jenner 92 89 95 £1,496,520,000 338m 9,340,000 11%
2 Kylie Jenner Influencer - Beauty Caitlyn Jenner/Kris Jenner 68 91 93 £623,550,000 376m 6,660,000 -18%
3 Miley Cyrus Musician Billy Ray Cyrus 49 85 96 £132,253,264 191m 2,880,000 -19%
4 Simon Cowell Music Exec Eric Cowell & Julia Brett 49 0 95 £495,949,740 1.8m 665,000 25%
5 George Clooney Actor Nick Cloonet - Rosemary Clooney (Aunt) 47 0 95 £41,329,145 1.5m 10,000 20%
6 Donald Trump Jr Business Donald Trump 46 97 95 £290,990,000 6.2m 38,000 -27%
7 Ivanka Trump Business Donald Trump 46 97 94 £249,420,000 7.5m 848,000 74%
8 Paris Hilton Reality Richard Hilton 46 91 93 £248,850,000 21.3m 1,420,000 -23%
9 Jennifer Aniston Actor John Aniston 45 0 95 £249,420,000 41.1m 4,560,000 -24%
10 Michael Douglas Actor Kirk Douglas 44 81 89 290,990,000 1m 1,180,000 -23%
11 Angelina Jolie Actor Jon Voight 43 65 96 £99,668,400 14.1m 5,930,000 -14%
12 Ben Stiller Actor Jerry Stiller 42 85 92 166,150,000 1.8m 935,000 37%
13 Kendall Jenner Model Caitlyn Jenner/Kris Jenner 42 91 76 37,327,500 268m 4,140,000 -15%
14 Prince Harry Humanitarian King Charles/Princess Diana 42 98 96 £49,770,000 9.6m 1,420,000 -19%
15 George Bush Jr Politics George Bush Sr 41 96 97 415,375,000 271k 1,770,000 -19%
16 Gwyneth Paltrow Actor Blythe Danner/Bruce Paltrow 40 0 93 £166,150,000 8.2m 1,410,000 -9%
17 Drew Barrymore Actor John Barrymore Sr & Jr (Granddad & Dad) 39 68 88 103,843,750 16.5m 1,640,000 6%
18 Jaden Smith Actor Will Smith/Jada Pinkett 38 94 90 6,646,000 19.3m 2,380,000 22%
19 Jane Fonda Actor Henry Fonda 38 66 84 166,280,000 2m 1,140,000 4%
20 Boris Johnson Politics Stanley Johnson 38 0 98 2,400,000 4.7m 3,250,000 6%
21 Stella McCartney Fashion design Paul & Linda McCartney 38 96 87 £62,212,500 7.2m 479,000 -13%
22 Enrique Iglesias Musician Julio Iglesias 38 74 86 £82,658,290 17.8m 1,060,000 -15%
23 Chelsea Clinton Politics Bill & Hillary Clinton 37 97 89 £24,797,487 2.8m 152,000 -6%
24 Benedict Cumberbatch Actor Timothy Carlton/Wana Ventham 37 0 93 £33,230,000 2m 2,360,000 11%
25 Jamie Lee Curtis Actor Janet Leigh/Tony Curtis 37 71 86 £49,884,000 4.7m 1,440,000 15%
26 Lily Allen Musician Keith Allen 37 68 91 £4,959,497 1.5m 682,000 17%
27 Kelly Osbourne Misc Ozzy/Sharon Osbourne 37 95 87 £13,302,400 2.5m 315,000 -32%
28 Kate Hudson Actor Goldie Hawn/Bill Hudson 36 84 82 £66,512,000 16.2m 1,080,000 4%
29 Liza Minnelli Musician Judy Garland 36 88 84 £41,329,145 152k 967,000 16%
30 Emilio Estevez Actor Martin Sheen 36 84 87 £14,953,500 13.1k 361,000 -21%
31 Charlie Sheen Actor Martin Sheen 35 84 £85 £8,307,500 1m 1,110,000 -8%
32 Jeff Bridges Actor Lloyd Bridges 35 54 £83 £83,140,000 489k 455,000 60%
33 Lisa Marie Presley Musician Elvis 34 94 £79 £13,225,326 514k 1,010,000 142%
34 Jacob Rees Mogg Politics William Rees-Mogg 34 0 £83 £100,000,000 521k 108,000 128%
35 Josh Brolin Actor James Brolin/Barbra Streisand (Stepmum) 34 83 £78 £37,413,000 3.3m 1,200,000 24%
36 Nicole Richie Reality Lionel Richie 34 92 £78 £33,180,000 6.5m 249,000 -34%
37 Dakota Johnson Actor Don Johnson/Melanie Griffiths 34 82 £76 £11,630,500 5.1m 3,110,000 16%
38 Emma Roberts Actor Eric Roberts - (niece to) Julia Roberts 33 67 £79 £20,768,750 18.9m 1,360,000 -22%
39 Jack Osbourne Reality Ozzy/Sharon Osbourne 33 95 £78 £12,471,000 648k 125,000 -5%
40 Mia Farrow Actor John Farrow/Maureen O'Sullivan 33 0 £85 £49,884,000 108k 272,000 -33%
41 Anjelica Huston Actor John Huston 32 61 £79 £49,834,200 16.6k 1,900 15%
42 Beau Bridges Actor Lloyd Bridges 32 54 £79 £13,292,000 18.2k 98,000 80%
43 Zoe Kravitz Actor Lenny Kravitz 31 74 £72 £8,314,000 8.3m 1,860,000 89%
44 Nancy Sinatra Musician Frank Sinatra 31 95 £70 £41,329,145 290.7k 323,000 -25%
45 Maya Rudolph Actor Minnie Riperton 30 48 £74 £16,628,000 924k 444,000 5%
46 Justin Trudeau Politics Pierre & Margaret Trudeau 29 0 £75 £8,265,829 6.3m 1,000,000 27%
47 Liv Tyler Model/Actor Steven Tyler 29 62 £67 £41,475,000 2.5m 1,070,000 -10%
48 Rosanne Cash Musician Johnny Cash 28 89 £66 £8,265,829 55.3k 65,000 -18%
49 Gigi Hadid Model Yolanda Hadid 28 42 £62 £24,055,500 76.4m 2,540,000 -17%
50 Rashida Jones Actor Quincy Jones 28 66 £66 £20,785,000 1.8m 653,000 -31%
51 Cara Delevingne Model Charles Delevingne 28 0 64 £41,475,000 42.7m 1,850,000 109%
52 Scott Eastwood Actor Clint Eastwood 28 90 62 £9,976,800 4.7m 902,000 -15%
53 Tracee Ellis Ross Actor Diana Ross 28 96 61 £13,302,400 11.1m 312,000 -19%
54 Mariska Hargitay Actor Mickey Hargitay/Jayne Mansfield 27 0 66 £83,140,000 2.6m 614,000 -16%
55 Ziggy Marley Musician Bob Marley 27 95 60 £8,265,829 1.4m 19,000 7%
56 Lily Collins Actor Phil Collins 26 91 53 £20,785,000 27.4m 2,420,000 -23%
57 Dan Levy Actor Eugene Levy 26 75 59 £11,630,500 4.9m 495,000 -48%
58 Scott Caan Actor James Caan 25 69 59 £13,302,400 117k 275,000 26%
59 Bill Skarsgard Actor Stellan Skarsgard 24 51 60 £4,153,750 1m 41,000 23%
60 Cuba Gooding Jr Actor Cuba Gooding Sr 23 0 60 £9,969,000 270k 293,000 14%
61 Timothee Chalamet Actor Marc Chalamet & Nicole Flender 22 0 53 £20,664,572 18.2m 2,280,000 -20%
62 Laura Dern Actor Bruce Dern 22 67 50 £16,628,000 1.1m 646,000 33%
63 Dhani Harrison Musician George Harrison 21 80 0 £228,112,500 182k 120,000 -16%
64 Bryce Dallas Howard Actor Ron Howard 21 87 41 £20,768,750 2.8m 1,860,000 66%
65 Alexander Skarsgard Actor Stellan Skarsgard 21 51 50 £11,627,980 235k 52,000 27%
66 Gemma Owen Influencer Michael Owen 20 86 0 £1,000,000 2m 248,000 13500%
67 Sean Lennon Musician John Lennon/Yoko Ono 20 90 0 £165,316,580 417k 305,000 -17%
68 Hilary Benn Politics Tony Benn 20 0 52 £826,582 171.9k 4,200 -8%
69 James Blake Musician James Litherland 19 0 50 £6,612,663 564k 149,000 -21%
70 Stephen Kinnock Politics Neil Kinnock 19 71 43 £826,582 37.4k 7,400 83%
71 Lindsay Hoyle Politics Doug Hoyle 19 0 49 £3,306,331 41.9k 15,000 50%
72 Maya Hawke Actor Ethan Hawke/Uma Thurman 19 85 0 £2,494,200 10.6m 2,180,000 559%
73 Bella Hadid Model Yolanda Hadid 18 42 0 £20,737,500 56.7m 2,140,000 13%
74 Paris Jackson Musician Michael Jackson 18 96 0 £82,658,290 4.6m 1,060,000 -18%
75 Lewis Pullman Actor Bill Pullman 18 65 0 £14,965,200 0 159,000 1039%
76 Hailey Bieber Model Stephen Baldwin 18 90 0 £16,590,000 49.8m 1,580,000 50%
77 Brooklyn Beckham Misc Victoria & David Beckham 18 97 0 £8,314,000 14.7m 967,000 215%
78 Blue Ivy Carter Musician Beyonce/Jay Z 18 96 0 £66,360,000 0 280,000 -9%
79 Esther Rose McGregor Model Ewan McGregor 17 95 0 £4,147,500 49.3k 53,000 426%
80 Jake Bongiovi Actor Jon Bon Jovi 17 95 0 £581,525 1.1m 531,000 272%
81 Willow Smith Musician Will Smith/Jada Pinkett 17 94 0 £4,959,497 10.5m 1,600,000 -9%
82 Domhnall Gleeson Actor Brendan Gleeson 17 49 39 £5,815,250 14.8k 272,000 3%
83 Louisa Jacobson Actor Meryl Streep 17 94 0 £1,247,100 21.6k 200,000 254%
84 Lily Rose Depp Model Johnny Depp 16 98 0 £1,659,000 6.9m 802,000 32%
85 Cruz Beckham Sport Victoria/David Beckham 16 97 0 £10,783,500 1.9m 302,000 69%
86 Meadow Walker Model Paul Walker 16 79 0 £41,475,000 3.7m 679,000 -74%
87 Jack Quaid Actor Meg Ryan/Dennis Quaid 16 88 0 £1,661,500 1.3m 587,000 185%
88 Patrick Schwarzenegger Actor Arnold Schwarzenegger 16 98 0 £6,651,200 1.3m 472,000 22%
89 Jakob Dylan Musician Bob Dylan 16 90 0 £33,063,316 9,619 68,000 -56%
90 Geraldine Chaplin Actor Charlie Chaplin 16 97 0 £16,615,000 4,918 179,000 -14%
91 Hailie Jade Influencer Eminem 16 95 0 £1,662,800 3m 466,000 66%
92 Kaia Gerber Model Cindy Crawford 16 91 0 £2,488,500 8.8m 813,000 -2%
93 Colin Hanks Actor Tom Hanks 16 95 0 £11,630,500 516k 378,000 15%
94 Kimberly Stewart Model Rod Stewart 16 93 0 £8,295,000 84.3k 50,000 101%
95 Lourdes Leon Model Madonna 16 97 0 £3,318,000 449k 522,000 -38%
96 Matt Healy Musician Denise Welch 16 79 0 £12,398,743 1.6m 19,000 236%
97 Georgia Jagger Model Mick Jagger/Jerry Hall 16 93 0 £16,590,000 1.2m 3,300 -22%
98 Lila Moss Model Kate Moss 16 94 0 £414,750 480k 79,000 94%
99 Sofia Richie Model Lionel Richie 16 92 0 £6,636,000 7.9m 226,000 -22%
100 Billie Lourd Actor Carrie Fisher 16 89 0 £16,615,000 1.5m 248,000 -22%

Her father was probably best known for his law career, particularly when he represented OJ Simpson in the controversial murder trials. Similarly, Kris Jenner’s marriage to well-known former Olympian Caitlyn Jenner and her role as ‘momager’ also helped Kim’s rise to stardom. 

Keeping it in the family in second place, with a ranking score of 68, is Kylie Jenner, whose make-up pursuits and media personality status have elevated her net worth, social media following and interest from the public. 

Although like Kim, she had celebrity parents, it was her kinship with Kim that arguably had the biggest impact on her industry status. 

Singer Miley Cyrus has taken third place, with her nepo baby status stemming from her father’s role in the music industry. Billy Ray Cyrus is a household name in his own right as a worldwide recognised country singer. 

DATA REVEALS: Top 20 successful nepo babies

Angelina Jolie and Jennifer Aniston don’t just have an ex in common, but their industry careers were also advanced by having actor parents. Angelina, whose father is Oscar-nominated actor Jon Voight, was listed in the top 20 for her high net worth, fame score and parent’s status. 

Jen just tips the fellow actress slightly, as her net worth and following count surpasses her former love rival’s. 

It’s not just those in the entertainment industry who have benefitted from a nepo baby status, as the sons and daughters of business moguls, politicians and even royalty also make the top 20. 

At number 14 on the list, Prince Harry’s nepotism status was really called into question this year as the limelight and attention he received because of his family’s head-of-state position was called out as a double-edged sword. 

As two of the most famous parents in the world King Charles and Princess Diana, Harry has no doubt had his fame and fortune inherited from his family. Now he’s no longer a member of the royal fold his nepotism can be called into question.

Others in the top 20 include music mogul Simon Cowell, two of the Trumps - Ivanka and Donald Jr - and former UK prime minister Boris Johnson. 

TRENDING: The nepo babies on the rise - according to social media and search data 

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Credit: Instagram - @GemOwen_1

Nepo babies have been around since the dawn of time - hell, some could even argue Jesus was the original nepo baby. But it’s only in 2022 that nepotism as a concept has been thrown into the limelight and with 224m views for #nepobaby on TikTok, it seems everyone is talking about the individuals in question. 

To see which nepo babies are trending alongside the nepotism debate, we used our scoring index and focused primarily on the celeb’s social media following, monthly Google searches for their name and how this has increased in the last year.

As the runner-up of last year’s Love Island and the fashionista daughter of footballer, Michael Owen, Gemma Owen has been a hot topic these past six months. This is highlighted further by Google stats which show her global searches for her have increased by a whopping 13,500%, more than any of the other nepo babies on the list. 

Other trending nepo babies include Stranger Things actor, the daughter of Ethan Hawke and Uma Thurman, Maya Hawke, who comes in second place. Nepo couple Brooklyn Beckham and Nicola Peltz also feature in the top 15 trending children of celebs. 

Nepo Baby Parents Job Score Social Media Following Monthly Google Searches Google Search Growth
1 Gemma Owen Michael Owen Influencer 61 2m 248,000 13500%
2 Maya Hawke Ethan Hawke/Uma Thurman Actor 48 10.6m 2,180,000 559%
3 Lewis Pullman Bill Pullman Actor 46 N/A 159,000 1039%
4 Hailey Bieber Stephen Baldwin Model 46 49.8m 1,580,000 50%
5 Jaden Smith Will Smith/Jada Pinkett Actor 35 19.3m 2,380,000 22%
6 Brooklyn Beckham Victoria & David Beckham Misc 31 14.7m 967,000 215%
7 Timothee Chalamet Marc Chalamet & Nicole Flender Actor 26 18.2m 2,280,000 -20%
8 Esther Rose McGregor Ewan McGregor Model 25 49.3k 53,000 426%
9 Willow Smith Will Smith/Jada Pinkett Musician 25 10.5m 1,600,000 -9%
10 Jake Bongiovi Jon Bon Jovi Actor 24 1.1m 531,000 272%
11 Maude Apatow Judd Apatow/Leslie Mann Actor 22 4.6m 980,000 204%
12 Nicola Peltz Nelson Peltz Model 20 2.7m 1,110,000 254%
13 Louisa Jacobson Meryl Streep Actor 20 21.6k 200,000 254%
14 Jack Quaid Meg Ryan/Dennis Quaid Actor 20 1.3m 587,000 185%
15 Lily Rose Depp Johnny Depp Model 20 6.9m 802,000 32%
16 Kaia Gerber Cindy Crawford Model 19 8.8m 813,000 -2%
17 Paris Jackson Michael Jackson Musician 18 4.6m 1,060,000 -18%
18 Matt Healy Denise Welch Musician 18 1.6m 19,000 236%
19 Hailie Jade Eminem Influencer 17 3m 466,000 66%
20 Zoey Deutch Lea Thompson Actor 15 3.2m 711,000 48%
21 Patrick Schwarzenegger Arnold Schwarzenegger Actor 14 1.3m 472,000 22%
22 Meadow Walker Paul Walker Model 14 3.7m 679,000 -74%
23 Lila Moss Kate Moss Model 14 480k 79,000 94%
24 Lourdes Leon Madonna Model 13 449k 522,000 -38%
25 King Combs P Diddy Musician 13 2.7m 42,000 64%
26 Bessie Carter Imelda Staunton/Jim Carter Actor 12 76.8k 64,000 151%
27 Chet Hanks Tom Hanks Actor 12 534k 397,000 -45%
28 Phoebe Dynevor Sally Dynevor (Coronation Street) Actor 12 3.6m 1,230,000 -22%
29 Elijah Hewson Bono Musician 12 207k 56,000 72%
30 Sosie Bacon Kevin Bacon Actor 12 221k 157,000 52%

THE ACTING BUG: The 50 most prominent nepo baby actors 

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With a ranking score of 45, Jennifer Aniston not only makes it in the top 10 list of nepo babies, but she ranks in the first place as the most successful actor with celebrity parents. Joining her at the top of the list are fellow Friends actors, George Clooney and Ben Stiller. 

In the top 20 are also three actors whose parents are just as well known as their children. These include Gwyneth Paltrow whose mum is Meet the Parents star, Blythe Danner; Michael Douglas whose dad is iconic actor, Kirk Douglas; and Jamie Lee Curtis whose parents are Hollywood's golden couple, Tony Curtis and Janet Leigh. 

Nepo Babies Parents Total Score Parent Fame Score Nepo Baby Fame Score Net Worth in £s Social Following Monthly Google Searches Google Search Growth
1 Jennifer Aniston John Aniston 45 0 95 249,420,000 41.1m 4,560,000 -7%
2 Michael Douglas Kirk Douglas 44 81 89 290,990,000 1m 1,180,000 151%
3 Angelina Jolie Jon Voight 43 65 96 99,668,400 14.1m 5,930,000 -7%
4 Ben Stiller Jerry Stiller 42 85 92 166,150,000 1.8m 935,000 13%
5 George Clooney Nick & Rosemary Clooney 41 0 95 415,375,000 271k 1,770,000 37%
6 Gwyneth Paltrow Blythe Danner/Bruce Paltrow 40 0 93 166,150,000 8.2m 1,410,000 -9%
7 Drew Barrymore John Barrymore Sr & Jr (Granddad & Dad) 39 68 88 103,843,750 16.5m 1,640,000 11%
8 Jaden Smith Will Smith/Jada Pinkett 38 94 90 6,646,000 19.3m 2,380,000 -25%
9 Jane Fonda Henry Fonda 38 66 84 166,280,000 2m 1,140,000 34%
10 Benedict Cumberbatch Timothy Carlton/Wana Ventham 37 0 93 33,230,000 2m 2,360,000 -22%
11 Jamie Lee Curtis Janet Leigh/Tony Curtis 37 71 86 49,884,000 4.7m 1,440,000 66%
12 Kate Hudson Goldie Hawn/Bill Hudson 36 84 82 66,512,000 16.2m 1,080,000 -8%
13 Emilio Estevez Martin Sheen 36 84 87 14,953,500 13.1k 361,000 -1%
14 Charlie Sheen Martin Sheen 35 84 85 8,307,500 1m 1,110,000 109%
15 Jeff Bridges Lloyd Bridges 35 54 83 83,140,000 489k 455,000 -6%
16 Josh Brolin James Brolin/Barbra Streisand (Stepmum) 34 83 78 37,413,000 3.3m 1,200,000 15%
17 Dakota Johnson Don Johnson/Melanie Griffiths 34 82 76 11,630,500 5.1m 3,110,000 -45%
18 Emma Roberts Eric Roberts - (niece to) Julia Roberts 33 67 79 20,768,750 18.9m 1,360,000 -57%
19 Mia Farrow John Farrow/Maureen O'Sullivan 33 0 85 49,884,000 108k 272,000 16%
20 Anjelica Huston John Huston 32 61 79 49,834,200 16.6k 1,900 36%
21 Beau Bridges Lloyd Bridges 32 54 79 13,292,000 18.2k 98,000 -28%
22 Zoe Kravitz Lenny Kravitz 31 74 72 8,314,000 8.3m 1,860,000 4%
23 Maya Rudolph Minnie Riperton 30 48 74 16,628,000 924k 444,000 -16%
24 Rashida Jones Quincy Jones 28 66 66 20,785,000 1.8m 653,000 -51%
25 Scott Eastwood Clint Eastwood 28 90 62 9,976,800 4.7m 902,000 72%
26 Tracee Ellis Ross Diana Ross 28 96 61 13,302,400 11.1m 312,000 -22%
27 Mariska Hargitay Mickey Hargitay/Jayne Mansfield 27 0 66 83,140,000 2.6m 614,000 -12%
28 Lily Collins Phil Collins 26 91 53 20,785,000 27.4m 2,420,000 91%
29 Dan Levy Eugene Levy 26 75 59 11,630,500 4.9m 495,000 426%
30 Scott Caan James Caan 25 69 59 13,302,400 117k 275,000 -16%
31 Bill Skarsgard Stellan Skarsgard 24 51 60 £4,153,750 1m 41,000 -35%
32 Cuba Gooding Jr Cuba Gooding Sr 23 0 60 £9,969,000 270k 293,000 61%
33 Timothee Chalamet Marc Chalamet & Nicole Flender 22 0 53 £20,664,572 18.2m 2,280,000 -35%
34 Laura Dern Bruce Dern 22 67 50 £16,628,000 1.1m 646,000 27%
35 Bryce Dallas Howard Ron Howard 21 87 41 £20,768,750 2.8m 1,860,000 13500%
36 Alexander Skarsgard Stellan Skarsgard 21 51 50 £11,627,980 235k 52,000 -17%
37 Maya Hawke Ethan Hawke/Uma Thurman 19 85 0 £2,494,200 10.6m 2,180,000 9%
38 Lewis Pullman Bill Pullman 18 65 0 £14,965,200 £0 159,000 79%
39 Jake Bongiovi Jon Bon Jovi 17 95 0 £581,525 1.1m 531,000 -38%
40 Domhnall Gleeson Brendan Gleeson 17 49 39 £5,815,250 14.8k 272,000 40%
41 Louisa Jacobson Meryl Streep 17 94 0 £1,247,100 21.6k 200,000 -9%
42 Jack Quaid Meg Ryan/Dennis Quaid 16 88 0 £1,661,500 1.3m 587,000 1%
43 Patrick Schwarzenegger Arnold Schwarzenegger 16 98 0 £6,651,200 1.3m 472,000 10%
44 Geraldine Chaplin Charlie Chaplin 16 97 0 £16,615,000 £4,918 179,000 -21%
45 Colin Hanks Tom Hanks 16 95 0 £11,630,500 516k 378,000 15%
46 Billie Lourd Carrie Fisher 16 89 0 £16,615,000 1.5m 248,000 38%
47 Chet Hanks Tom Hanks 16 95 0 £830,750 534k 397,000 -56%
48 Mamie Gummer Meryl Streep 16 94 0 £8,314,000 14.3k 134,000 27%
49 John Washington Denzel Washington 16 95 0 £6,651,200 631k 11,000 -32%
50 Grace Gummer Meryl Streep 16 94 0 £4,153,750 25.6k 195,000 -13%

THE APPLE DOESN’T FALL FAR FROM THE STUDIO: Nepo baby musicians with celeb parents

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Dolly Parton’s goddaughter, Miley Cyrus, tops the list of nepo baby musicians, but other singers and musical acts include, Lily Allen, who has recently called out her nepo baby status on Twitter. 

Enrique Iglesias also features second in for nepo baby musicians due to his worldwide success as a chart-topper. He is a chip off the old block too, as his father Julio Iglesias is also an international singer. 

Some of the world’s most influential musicians have also gone on to have children who have followed in their parent’s footsteps. Featuring in 19th place is  Elijah Hewson, son of U2’s Bono. His band recently toured with Arctic Monkeys and played on the biggest stages of Leeds Festival and Glastonbury. 

Bob Marley’s son Ziggy features in 8th place, while three of the Beatles’ sons have also made it as recognised musicians in their own right. John Lennon’s son, Sean, is tipped to the post by bandmate George’s son, Dhani, who places 9th. While Ringo Starr’s son, Zak Starkey, who has toured with the likes of Oasis features further down the list in 17th place. 

Nepo Babies Parents Total Score Parent Fame Score Nepo Baby Fame Score Net Worth in £s Social Following Monthly Google Searches
1 Miley Cyrus Billy Ray Cyrus 49 85 96 132,253,264 191m 2,880,000
2 Enrique Iglesias Julio Iglesias 38 74 86 82,658,290 17.8m 1,060,000
3 Lily Allen Keith Allen 37 68 91 4,959,497 1.5m 682,000
4 Liza Minnelli Judy Garland 36 88 84 41,329,145 152k 967,000
5 Lisa Marie Presley Elvis 34 94 79 13,225,326 514k 1,010,000
6 Nancy Sinatra Frank Sinatra 31 95 70 41,329,145 290.7k 323,000
7 Rosanne Cash Johnny Cash 28 89 66 8,265,829 55.3k 65,000
8 Ziggy Marley Bob Marley 27 95 60 8,265,829 1.4m 19,000
9 Dhani Harrison George Harrison 21 80 0 228,112,500 182k 120,000
10 Sean Lennon John Lennon/Yoko Ono 20 90 0 165,316,580 417k 305,000
11 James Blake James Litherland 19 0 50 6,612,663 564k 149,000
12 Paris Jackson Michael Jackson 18 96 0 82,658,290 4.6m 1,060,000
13 Blue Ivy Carter Beyonce/Jay Z 18 96 0 66,360,000 0 280,000
14 Willow Smith Will Smith/Jada Pinkett 17 94 0 4,959,497 10.5m 1,600,000
15 Jakob Dylan Bob Dylan 16 90 0 33,063,316 9,619 68,000
16 Matt Healy Denise Welch 16 79 0 12,398,743 1.6m 19,000
17 Zak Starkey Ringo Starr 16 88 0 16,531,658 16.1k 48,000
18 King Combs P Diddy 16 86 0 3,306,331 2.7m 42,000
19 Elijah Hewson Bono 15 85 0 4,132,914 207k 56,000
20 Alexa Ray Joel Billy Joel 15 87 0 8,295,000 159k 41,000

BEAUTY IS SKIN DEEP: The nepo baby models with rich & famous parents 

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Recognised as the poster girls for nepo babies, both the Hadid sisters feature in the top five most prominent models with famous parents. Gigi, who places third and Bella at fifth, are known for their beautiful faces, but it seems genes have helped in both ways, as they have their former model mum Yolanda’s good looks and industry contacts to play with. 

In the first place, however, is Kendall Jenner, whose sisters also feature in the top place of the main list. Like her other sisters on the list, Kendall Jenner was elevated to fame and fortune due to her parents Kris Jenner and Caitlyn Jenner and her sister Kim. 

Since first appearing on Keeping up with the Kardashians in 2007, Kendall has gone on to have a successful modelling career. In 2022, she was highlighted as the most prominent model of the time as she was declared as being the highest-paid model and one of the biggest names in the fashion industry as a whole.

Nepo Babies Parents Total Score Parent Fame Score Nepo Baby Fame Score Net Worth in £s Social Following Monthly Google Searches Google Search Growth
1 Kendall Jenner Caitlyn Jenner/Kris Jenner 42 91 76 37,327,500 268m 4,140,000 80%
2 Liv Tyler Steven Tyler 29 62 67 41,475,000 2.5m 1,070,000 -8%
3 Gigi Hadid Yolanda Hadid 28 42 62 24,055,500 76.4m 2,540,000 4%
4 Cara Delevingne Charles Delevingne 28 0 64 41,475,000 42.7m 1,850,000 -21%
5 Bella Hadid Yolanda Hadid 18 42 0 20,737,500 56.7m 2,140,000 -8%
6 Hailey Bieber Stephen Baldwin 18 90 0 16,590,000 49.8m 1,580,000 -50%
7 Lily Rose Depp Johnny Depp 16 98 0 1,659,000 6.9m 802,000 -30%
8 Meadow Walker Paul Walker 16 79 0 41,475,000 3.7m 679,000 -24%
9 Kaia Gerber Cindy Crawford 16 91 0 2,488,500 8.8m 813,000 74%
10 Kimberly Stewart Rod Stewart 16 93 0 8,295,000 84.3k 50,000 15%
11 Lourdes Leon Madonna 16 97 0 3,318,000 449k 522,000 272%
12 Georgia Jagger Mick Jagger/Jerry Hall 16 93 0 16,590,000 1.2m 3,300 -15%
13 Lila Moss Kate Moss 16 94 0 414,750 480k 79,000 4%
14 Sofia Richie Lionel Richie 16 92 0 6,636,000 7.9m 226,000 60%
15 Natalia Bryant Kobe Bryant 16 95 0 4,977,000 2.8m 57,000 24%
16 Iris Law Jude Law/Sadie Frost 16 92 0 2,073,750 690k 137,000 -18%
17 Esther Rose McGregor Ewan McGregor 17 95 0 4,147,500 49.3k 53,000 -8%
18 Paris Brosnan Pierce Brosnan 16 96 0 829,500 200k 80,000 -20%
19 Dylan Brosnan Pierce Brosnan 16 96 0 829,500 30.4k 60,000 -36%
20 Phoenix Chi Gulzar Mel B 15 92 0 331,800 67.1k 19,000 33%
21 Kailand O. Morris Stevie Wonder 15 93 0 1,659,000 230k 1,900 2%
22 Anais Gallagher Noel Gallagher 15 91 0 4,147,500 239k 20,000 -6%
23 Lennon Gallagher Liam Gallagher/Patsy Kensit 15 92 0 829,500 140k 47,000 1039%
24 Frances Bean Cobain Kurt Cobain/Courtney Love 15 82 0 9,373,350 1.5m 398,000 -23%
25 Ireland Baldwin Alec Baldwin/Kim Basinger 15 87 0 829,500 678k 380,000 64%
26 Dylan Penn Sean Penn 15 87 0 3,318,000 92.3k 195,000 16%
27 Leni Klum Heidi Klum 15 78 0 1,659,000 1.7m 156,000 236%
28 Stella Jones Mick Jones (The Clash) 15 81 0 580,650 53.4k 14,000 -64%
29 Eve Jobs Steve Jobs 15 65 0 12,442,500 459k 206,000 -34%
30 Nicola Peltz Nelson Peltz 15 0 0 41,475,000 2.7m 1,110,000 -17%
31 Selah Marley Lauryn Hill/Rohan Marley 14 71 0 £1,659,000 191k 29,000 48%
32 Valentina Paloma Pinault Salma Hayek/Francois-Henri Pinault 14 66 0 £9,954,000 147.5k 248,000 -22%
33 Josie Canseco Jose Canseco 14 68 0 £1,659,000 1.2m 141,000 28%
34 Zaya Wade Dwyane Wade 14 64 0 £829,500 620k 148,000 -19%
35 Mingus Reedus Norman Reedus 13 53 0 £1,244,250 42.9k 35,000 224%
36 Aoki Lee Simmons Kimora Lee Simmons 13 50 0 £4,147,500 731k 21,000 -15%
37 Anwar Hadid Yolanda Hadid 13 42 0 £3,318,000 6m 485,000 -18%
38 Deva Cassel Monica Bellucci 12 0 0 £4,977,000 227k 321,000 5%
39 Amelia Gray Harry Hamlin/Lisa Rinna 12 0 0 £8,295,000 1.3m 20,000 -39%
40 Grace Burns Christy Turlington 12 0 0 £622,125 77.8k 18,000 -75%

Other models who are quickly making their mark in the modelling industry include Lila Moss, daughter of 90s supermodel Kate Moss and Eve Jobs, daughter of the late Apple mogul Steve Jobs.

TACTICAL VOTE: The top 20 nepo baby politicians

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Lily Allen recently spoke out about the criticism of nepo babies in the entertainment industry. The singer said we should be focusing our attention on the high-status individuals who have gotten into their position due to the status and fortune of their families. 

And it seems the political landscape is just as rife with nepo babies as Hollywood, as the top 20 list of nepo-baby politicians features a number of former prime ministers, presidents and senior MPs in the House of Lords. 

Number one is George W. Bush, whose father was also president of the United States. Other prominent figures in the top 20 include the Prime Minister of Canada, Justin Trudeau, and former UK prime minister, Boris Johnson. 

The former prime minister also appointed fellow nepo baby, Jacob Rees-Mogg, as Leader of the House of Commons and Lord President of the Council under his Government. Featuring in fourth place, Rees-Mogg positions high in the list due to his whopping £100m net worth and YouGov fame score.

Nepo Babies Parents Total Score Parent Fame Score Nepo Baby Fame Score Net Worth in £s Social Following Monthly Google Searches Google Search Growth
1 George W. Bush George Bush Sr 47 96 97 41,329,145 1.5m 10,000 -46%
2 Boris Johnson Stanley Johnson 38 0 98 2,400,000 4.7m 3,250,000 12%
3 Chelsea Clinton Bill & Hillary Clinton 37 97 89 24,797,487 2.8m 152,000 175%
4 Jacob Rees Mogg William Rees-Mogg 34 0 83 100,000,000 521k 108,000 -48%
5 Justin Trudeau Pierre & Margaret Trudeau 29 0 75 8,265,829 6.3m 1,000,000 -27%
6 Hilary Benn Tony Benn 20 0 52 826,582 171.9k 4,200 -19%
7 Stephen Kinnock Neil Kinnock 19 71 43 826,582 37.4k 7,400 -22%
8 Lindsay Hoyle Doug Hoyle 19 0 49 3,306,331 41.9k 15,000 -14%
9 Marine Le Pen Jean-Marie Le Pen 13 0 0 702,595 2.9m 1,060,000 25%
10 Bill Wiggin Sir Jerry Wiggin 12 0 0 4,132,914 1,598 100 74%
11 Victoria Prentis Tim Boswell 12 0 0 826,582 16.2k 2,600 52%
12 Jerome Mayhew Patrick Mayhew 12 0 0 19,000,000 4,102 500 83%
13 Andrew Mitchell Sir David Mitchell 12 0 0 1,653,165 3,780 7,200 -13%
14 Robin Walker Peter Walker 12 0 0 2,479,748 17.3k 4,100 -29%
15 Fay Jones Gwilym Jones 12 0 0 826,582 7,715 2,800 -20%
16 Sir Bernard Jenkin Patrick Jenkin 12 0 0 826,582 38.7k 450 -19%
17 Laura Farris Michael McNair-Wilson 12 0 0 826,582 9,022 2,200 -28%
18 John Cryer Bob & Ann Cryer 12 0 0 3,306,331 7,113 6,600 4%
19 Mark Pawsey James Pawsey 12 0 0 826,582 9,058 700 142%
20 Ian Paisley Jnr Ian Paisley 12 0 0 826,582 1,900 40 -9%

Our talented Digital PR team is focused on developing creative, results-driven digital PR campaigns and activity to help you boost your organic rankings and brand awareness. If you think we can help you, get in touch today.

Methodology: 

This analysis was conducted using Google trends data, Twitter/FB/Instagram following, Ahrefs search volume, YouGov fame scores and net worth information from Celebrity Net Worths and other Google resources to determine the most successful nepo babies. 

A total of 200 nepo babies were analysed and a full list of sources used in the data can be found below.

The following six factors, giving a score for each factor, before combining this to give an overall popularity/success score:

This research was accurate as of Jan 11th 2023.

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Written by Victoria Collins
Senior Digital PR Executive

Victoria is responsible for delivering creative digital PR campaigns for Evoluted clients, working alongside our content team to turn unique ideas into standout campaigns. As a Journalism graduate, she understands what journalists want to cover and link to and the story angles that will drive the most engagement.