Digital Design services
We use digital design processes to unlock powerful insights designed to boost performance and better connect your company with your customers.
Through targeted user research, we apply our expertise to develop personas; which act as representations of real users. We then use the personas we create to influence complex design decisions and create better digital products.
Through the use of powerful prototyping tools, we can present your users with clickable prototypes of your website during the development phase. We will then use the data collected based on their interactions to inform the next set of design changes.
Information architecture is the process of organising and structuring website content. Placing users at the centre of digital design, it enables us to find solutions to problems and plan for user intentions, expectations, needs and goals.
What are the expectations and needs of those using your website? How effectively are you catering for them on their journey? Through testing and behavior analysis, we can provide solutions to these questions through informed UX Strategy.
Usability testing can be used to help you find the harmonious point between form, functionality and conversions. Through methods including persona development and clickable prototypes, we can gain website engagement data from real users during the development phase.
User Experience Design
Prior to designing a website, we believe it’s vital to gain understanding of the user journey and exactly what it is our clients want to achieve. We then work to turn this data into actionable insights that can enhance the experience ultimately delivered through your website.
Have you seen a drop in sales or user interaction with your website? We can conduct an UX audit to highlight usability issues and present you with informed solutions in order for you to tackle these. This can help improve engagement and conversions.
We use user interface design to ensure the websites and applications we design are simple to understand and interact with. Through research and implementation, we are able to anticipate user actions and facilitate these through the digital products we create.
For our clients, we use customer journey mapping to analyse the entirety of the experience your customers enjoy with you. The process enables us to review the user experience from the customer’s perspective and identify points for improvement.